Keywords = شبکه‌های اجتماعی
Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach

Volume 10, Issue 2, August 2023, Pages 75-130

10.22051/bmr.2022.40331.2341

Fereshte Rasty; Seyed Mohammad Tabataba; Seyed Mahdi Alhosseini Almodarresi; Saeid Saeida Ardekani; Mojtaba Poorrezaei


Designing a Social Branding Model of the Banking Industry in Social Networks

Volume 7, Issue 3, October 2020, Pages 171-226

10.22051/bmr.2021.35015.2108

Issa Fahim; Mojtaba Purslemi; Ali Hosseinzadeh; Mohammad Ghasemi Namaghi