Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Business Administration, Faculty of Management and Accounting, Shahid Beheshti University

2 Master of Business Administration, Faculty of Economics, Management and Administrative Sciences, Semnan University

3 International Marketing Ph.D., Faculty of Economics, Management and Administrative Sciences, Semnan University

Keywords

References

فهرست منابع
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Quarterly Journal of Brand Management
Volume 2, Issue 2 - Serial Number 4
December 2015
Pages 13-44

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