The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company)

Pages 13-37

10.22051/bmr.2015.2286

Esmaeil Shahtahmasbi; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaije

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Editor in Chief Note

Pages 10-12

10.22051/bmr.2015.2299

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Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands

Pages 39-66

10.22051/bmr.2015.2027

Mehdi Jafarzadeh Kenari; Ghasem Bakhshandeh; Abdolhamid Ebrahimi

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Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers

Pages 67-92

10.22051/bmr.2015.2287

Hashem Aghazadeh; Mohammad Ali Shah Hosseini; Fatemeh Parishan

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An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company)

Pages 93-114

10.22051/bmr.2015.2029

Zohreh Dehdashti Shahrokh; Ali Yarahmadi; Hanzaleh Zeynvand Lorestani; Atefeh Kashipazan Javan

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An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank)

Pages 115-134

10.22051/bmr.2015.2028

Seyyed Moslem Alavi; Mahdi Najafi Siahroudi; Mahmoud Samiei Nasr

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Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry

Pages 135-158

10.22051/bmr.2015.2285

Neda Abdolvand; Hamed Heidari

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