Author Index

A

  • Abdolvand, Neda Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2020, Pages 15-64]
  • Aminsaremi, Nozar Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Amirshahi, Mirahmad Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2020, Pages 15-64]
  • Ansari Tadi, Azarnoosh A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Asghari Sarem, Ali Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Askarifar, Kazem Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Azimzadeh, Seyad Morteza Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]

B

  • Bagherzadeh, Mohammad Reza Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Barari, Mohsen Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]

D

  • Donavan, D Todd Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]

F

  • Fakhreddin, Farbod Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2020, Pages 211-248]
  • FAYAZ, ALI Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]

G

  • Gholipour-Kanani, Yousof Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Ghoorchibeygi, Eshagh The effect of brand personality on share of wallet with role of relationship constructs in retail chain industry [Volume 6, Issue 3, 2019, Pages 125-148]
  • Ghorbani, Ali Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2020, Pages 211-248]

H

  • Haghighinasab, Manijeh The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Heidarzadeh, kambiz The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Hossein Hajibabaei, Hossein The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]

K

  • Khadivar, Khadivar The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Khodadadi, Masumeh Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Khoddami, Soheila Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Khonsiavash, Mohsen The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]

M

  • Maleki, Reza Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Mansourian, Yazdan The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Mansouri Moayad, Fereshteh The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
  • Mazidi, Alireza Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Mehrara, Asadollah Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Moghaddasi, Alireza The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Mohammad Shafiee, Majid A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Mousavi, Nasim Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
  • Mousavi, seyed Najmmedin Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]

N

  • Nazemi, Asieh Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Nazemi, Mehdi Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Norouzi, Hossein Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2020, Pages 169-209]

P

  • Panahi, Belal Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Pashootanizadeh, Hooman Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]

R

  • Rahimi, Mousa A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Rahnavard, Reyhaneh Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Rangriz, Hassan Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Razmi, Zahra Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Ronaghi, Mohammad Hossein Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]

S

  • Sadeghian, Mona The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Saeedi, Mehdi Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Shafeai, Reza Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Shariat Najade, Ali Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
  • Sheikhepoor, Zanyar The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
  • Sijanivandi, Shadie Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]

T

  • Taheri mina, Fozieh The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Talebpour, Mahdi Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Tayebzadeh, Mahdi Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Tohfehe, Tohfehe The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]

Z

  • Zarei, Azim Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]
  • Zargaran Khouzani, Fatemeh Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]