A
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Abdolvand, Neda
Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2020, Pages 15-64]
-
Aminsaremi, Nozar
Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
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Amirshahi, Mirahmad
Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2020, Pages 15-64]
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Ansari Tadi, Azarnoosh
A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
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Asghari Sarem, Ali
Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
-
Askarifar, Kazem
Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
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Azimzadeh, Seyad Morteza
Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
B
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Bagherzadeh, Mohammad Reza
Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
-
Barari, Mohsen
Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
D
-
Donavan, D Todd
Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
F
-
Fakhreddin, Farbod
Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2020, Pages 211-248]
-
FAYAZ, ALI
Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
G
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Gholipour-Kanani, Yousof
Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
-
Ghoorchibeygi, Eshagh
The effect of brand personality on share of wallet with role of relationship constructs in retail chain industry [Volume 6, Issue 3, 2019, Pages 125-148]
-
Ghorbani, Ali
Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2020, Pages 211-248]
H
-
Haghighinasab, Manijeh
The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
-
Heidarzadeh, kambiz
The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
-
Hossein Hajibabaei, Hossein
The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
K
-
Khadivar, Khadivar
The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
-
Khodadadi, Masumeh
Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
-
Khoddami, Soheila
Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
-
Khonsiavash, Mohsen
The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
M
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Maleki, Reza
Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
-
Mansourian, Yazdan
The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
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Mansouri Moayad, Fereshteh
The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
-
Mazidi, Alireza
Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
-
Mehrara, Asadollah
Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
-
Moghaddasi, Alireza
The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name
studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
-
Mohammad Shafiee, Majid
A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
-
Mousavi, Nasim
Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
-
Mousavi, seyed Najmmedin
Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
N
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Nazemi, Asieh
Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
-
Nazemi, Mehdi
Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
-
Norouzi, Hossein
Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy
(Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2020, Pages 169-209]
P
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Panahi, Belal
Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
-
Pashootanizadeh, Hooman
Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
R
-
Rahimi, Mousa
A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
-
Rahnavard, Reyhaneh
Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
-
Rangriz, Hassan
Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
-
Razmi, Zahra
Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
-
Ronaghi, Mohammad Hossein
Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
S
-
Sadeghian, Mona
The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
-
Saeedi, Mehdi
Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
-
Shafeai, Reza
Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator
(Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
-
Shariat Najade, Ali
Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
-
Sheikhepoor, Zanyar
The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
-
Sijanivandi, Shadie
Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator
(Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
T
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Taheri mina, Fozieh
The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
-
Talebpour, Mahdi
Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
-
Tayebzadeh, Mahdi
Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
-
Tohfehe, Tohfehe
The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
Z
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Zarei, Azim
Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]
-
Zargaran Khouzani, Fatemeh
Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
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