Aaker, D. and Keller, J. (1990). Consumer Evaluation of Brand Extensions, Journal of Marketing, 54(1), pp.
27-33.
Aaker, D.A. & Joachimsthaler, E. (2000). The Brand Relationship Spectrum: the key to the brand architecture
challenge, California management review, 42(4), 8-23.(SR).
Aaker, D.A. (1996). Building Strong Brands, New York: The Free Press.
Aaker, D.A. (2004). Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and
clarity. Simon and Schuster.
Asberg, P. (2018). A dualistic view of brand portfolios: the company’s versus the customers' view, ournal of
Consumer Marketing, 35(3), 264-276. (SR).
Balmer, John M.T. and Gray, Emund R. (2003). Corporate brands: what are they? What of them?
Journal of Marketing, 37(7/8), pp. 972-997.
Barwise, P. & Robertson, T. (1992). Brand portfolios. European Management Journal, 10(3), 277-285. (SR).
Bharadwaj, S. Tuli, K.R. & Bonfrer, A. (2011). The impact of brand quality on shareholder wealth. Journal of
Marketing, 75, 88-104
Brexendorf, T.O. & Keller, K.L. (2017). Leveraging the corporate brand: The importance of corporate brand
innovativeness and brand Architecture, European Journal of Marketing, 51(9/10), 1530-1551.(SR).
Carolino, E. & Junior, S.S. (2018). Brand portfolio strategy and brand architecture: A comparative study,
Cogent Business & Management, 5, 1-10.(SR).
Chailan, C. (2008). Brands portfolios and competitive advantage: An empirical study. Journal of Product &
Brand Management, 17(4), 254–264. (SR).
Chailan, C. (2009). Brand architecture and brands portfolio: a clarification. EuroMed Journal of
Business, 4(2), 173-184. (SR).
Chailan, C. (2010). From an aggregate to a brand network: a study of the brand portfolio at L'Oréal. Journal
of Marketing Management, 26(1-2), 74-89. (SR).
Chaudhuri, A. & Holbrook, M.B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand
Performance: The Role of Brand Loyalty, Journal of Marketing, 65, 81-93.
Chintagunta, P.K. (1994), “Heterogeneous Logit Model Implications for Brand Positioning,” Journal of
Marketing Research, 31 (May), 304–311.
Damoiseau, Y. Black, W.C. & Raggio, R.D. (2011). Brand creation vs acquisition in portfolio expansion
strategy. Journal of Product & Brand Management, 20(4), 268-281. (SR).
Dodds, W.B. Monroe, K.B. & Grewal, D. (1991). Effects of Price, Brand, and Store Information on
Buyers’Product Evaluations, Journal of Marketing Research, 28, 307-319.
Erdem, Tülin and Sue Chang (2012), “A Cross-Category and Cross-Country Analysis of Umbrella Branding for
National and Store Brands,” Journal of the Academy of Marketing Sci-ence, 40 (1), 86–101.
Feinberg, F.M. Kahn, B.K. & McAlister, L. (1992). Market Share Response When Consumers Seek Variety,
Journal of Marketing Research, 29, 227-37.
Galloni, A. (2005). Inside out: at Gucci, Mr. Polet’s new design upends rules for high fashion, Wall Street
Journal, 9(2), 23-41.
Godey, B. & Lai, C. (2011). Construction of international brand portfolios: impact on local brands. Journal
of Product & Brand Management, 20(5), 402-407. (SR).
Haas, S. Bakker, D. & Raabe, T. (2014). Development of integrated brand portfolio strategies: a horizontal
and vertical integrated planning model. Marketing-trends-congress.com.
Hill, S. & Lederer, C. (2001). The Infinite Asset: Managing Brands to Build New Value, Boston: Harvard
Business School Press.
Hill, S. Ettenson, R. & Tyson, D. (2005). Achieving the ideal brand portfolio. Sloan Management
Review, 46(2), 85-90.
Hso, L. Fournier, S. & Srinivasan, Sh. (2016). Brand architecture strategy and firm value: how leveraging,
separating, and distancing the corporate brand affects risk and returns, Journal of the Academic
Marketing Science, 44, 261-280. (SR).
Iden, J. Methlie, L.B. & Christensen, G.E. (2017). The nature of strategic foresight research: A systematic
literature review”, Technological Forecasting and Social Change, 116, 87-97.
Jiang, W. Dev. C.S. & Rao, V.R. (2002). Brand extension and customer loyalty: evidence from the lodging
industry, 43(4), 5-16.
Kapferer, J.N. (1992) ‘Strategic Brand Management’, Free Press, New York, NY and Kogan Page, London.
Kapferer, J.N. (1998) ‘Strategic Brand Management’, 2nd edn, Kogan Page, New York, NY and London.
Kester, L. Hultinl, E.J. & Griffin, A. (2014). An Empirical Investigation of the Antecedents and Outcomes of
NPD Portfolio Success, Journal of Product Innovation Management, 31(6), 1199-1213.(SR).
Kotler, P. (2003) Marketing Management. 11th Edition, Prentice-Hall, Upper Saddle River.
Labrecque, L.I. & Milne, G.R. (2013). To be or not to be different: exploration of norms and benefits of color
differentiation in tne marketplace, marketing letters, 24(2), 165-176.
Laforet, S. and Saunders, J. A. (1994). Managing Brand Portfolios: How the Leaders Do it”, Journal of
Advertising Research, 34(5), 64-76. (SR).
Laforet, S. and Saunders, J. A. (2007). How Brand Portfolios Have Changed: A Study of Grocery Suppliers
Brands from 1994 to 2004, Journal of marketing Management, 23(1-2), 39-58. (SR).
Le, A.N. Cheng, J.M. Lee, Y.H. & Jain, M. (2012). Brand extension: using parent brand personality as
leverage, Asia Pacific Journal of Marketing and Logistics, 24(4), 599-618. (SR).
Liu, X. & Hu, M.Y. (2011). Umbrella brand price premiums: effects of compatibility, similarity, and portfolio
size, Journal of product & brand management, 20(1), 58-64.
Monga, A.B. & John, D.R. (2010). What make brands elastic? The influence of brand concept and styles of
thinking on brand extension evaluation, Journal of marketing, 74(3), 80-92.
Morgan, N. A. & Rego, L.L. (2009). Brand portfolio strategy and firm performance. Journal of
Marketing, 73(1), 59-74.(SR).
Morrin, M. (1999). The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval
Processes, Journal of Marketing Research, 36, 517-525.
Morrison, A. & Wensley, R. (1991). Boxing up or boxed in? A short history of the Boston Consulting Group
share/growth matrix. Journal of Marketing Management, 7(2), 105-129.
Nijssen, E. J. and Hartmann, D. (1994), “Consumer evaluation of brand extensions: An integration of
previous research”, European Marketing Academy Proceedings, Maastritch.
Norris, M. & Oppenheim, C. (2007). Comparing alternatives to the Web of Science for coverage of the social
sciences’ literature. Journal of Informatics, 1(2), 161-169.
Okoli, C. & Schabram, K. (2010). A Guide to Conducting a Systematic Literature Review of Information
Systems Research, Working Papers on Information Systems, Sprouts.
Olins, W. 1989. Corporate Identity: Making Business Strategy Visible through Design, Thames and Hudson,
London.
Park, C.W. Eisingerich, A.B. Pol,G. & Park, J.W. (2013). The Role of Brand logos in firm perfotmance, Journal
of business research, 66(2), 180-187.
Porter, Michael (1980), Competitive Strategy. New York: The Free Press.
Quinones, D. & Rusu, C. (2017). How to develop usability heuristics: A systematic literature review”
, Computer Standards & Interfaces, 53, 89-122.
Ramanathan, J. & Purani, K. (2014). Brand extension evaluation: real world and virtual world", Journal of
Product & Brand Management, 23(7), 504-515. (SR).
Roper, S. & Davies, G. (2010). Business to business branding: external and internal satisfiers and the role of
training quality. European Journal of Marketing, 44(5), 567-590.
Saleh Ardestani, A. Parsa, S. Ghasemi, B. (2016): Design and Explanation of the model of effective factors
on brand extension strategy success in fast-moving goods, based on qualitative approach of grounded
theory, Journal of Brand Management, Alzahra University, 4(7) (In Persian)
Shah, P. (2015). Kill it or keep it? The weak brand retain-or-discard decision in brand portfolio
management. Journal of Brand Management, 22 (2), 154-172. (SR).
Sheinin, D. (1998), “Positioning brand extensions: implications for beliefs and attitudes”, Journal of Product
and Brand Management, 7(2), pp.137-149.
Sichtmann, C. & Diamantopoulos, A. (2013). The impact of perceived brand globalness, brand origin image,
and brand origin–extension fit on brand extension success. Journal of the Academy of Marketing
Science, 41(5), 567–585. (SR).
Silva, M. (2015). A Systematic Review of Foresight in Project Management Literature, Procedia Computer
Science, 64, 792-799.
Simmons, C.J. Bickart, B.A. & Buchanan, L. (2000). Leveraging equity across the brand portfolio. Marketing
Letters, 11(3), 210-220.(SR).
Sivakumar, K. & Raj, S.P. (1997). Quality Tier Competition: How Price Change Influences Brand Choice and
Category Choice, Journal of Marketing, 61, 71-84.
Smith, D.C. and Park, C.W. (1992). The Effects of Brand Extensions on Market Share and Advertising
Efficiency, Journal of Marketing Research, 29, 296-313.
Srinivasan, Sh. & Fournier, S. (2016). Brand Architecture Strategy and Firm Value: How leveraging,
separating, and distancing the corporate brand affects risk and returns, Journal of the Academy of
Marketing Science, 44(2), 261-280. (SR).
Talay, M.B. Townsend, J.D. & Yeniyurt, S. (2015). Global brand architecture position and market-based
performance: the moderating role of culture, Journal of International Marketing, 23(2), 55-72. (SR)
Taskin, D.C. & Ozturk, A.G. (2016).The Antecedents of Brand Extension Success and Research on an Apparel
Brand, PARADOKS Economics, Sociology and Policy Journal, 11(1), 48-67. (SR).
Uggla, H. (2006). The corporate brand association base: A conceptual model for the creation of inclusive
brand architecture. European Journal of Marketing, 40(7/8), 785-802. (SR).
Varadarajan, R. DeFanti, M. P. & Busch, P. S. (2006). Brand portfolio, corporate image, and reputation:
Managing brand deletions. Journal of the Academy of Marketing Science, 34(2), 195-205. (SR).
Wang, Y.C. & Chung, Y. (2015). Hotel brand portfolio strategy. International Journal of Contemporary
Hospitality Management, 27(4), 561-584.(SR).
Wang, Y.Ch. Qu, H. & Yang, J. (2019). The formation of sub-brand love and corporate brand love in hotel
brand Portfolios, International Journal of Hospitality Management, 77, 375-384. (SR).
Yorkston, E. & Menon, G. (2004). A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments,
Journal of consumer research, 31, 43-51.