کلانتری، خلیل (1382). پردازش و تحلیل دادهها در تحقیقات اجتماعی و اقتصادی، تهران: نشر نگاه.
Aggarwal, P. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research. 31 (1), 87-101.
Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business research, 61(10), 1062-1075.
Ashforth, B. E. & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review. 14 (1), 20-39.
Badrinarayanan, V. & Laverie, D. A. (2011). Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers’ brands. Journal of Personal Selling and Sales Management. 31 (2), 123-140.
Baumeister, R. F., & Bratslavsky, E. (1999). Passion, intimacy, and time: Passionate love as a function of change in intimacy. Personality and social psychology review, 3(1), 49-67.
Beatty, S.E., Homer, P. & Kahle, L.R. (1988). Theinvolvement-commitment model: theory and implications. Journal of Business Research. 16 (2), 149-167
Becera, E. p. & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Product & Brand Management. 22 (5/6). 371 – 383.
Becerra, E. P. & Korgaonkar, P. K. (2011). Effects of trustbeliefs on consumers’ online intentions. European Journalof Marketing. 45 (6). 936-962.
Berry, L. L. (1983). Relationship marketing. American Marketing Association.
Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing letters, 17(2), 79-89.
Chaudhuri, A. and Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing. 65 (2). 81-93.
Chaudhuri, A. & Holbrook, M. (2002). Product-class effects on brand commitment and brand outcomes: the roleof brand trust and brand affect. Journal of BrandManagement. 10 (1), 33-58.
Dick, A.S. & Basu, K. (1994). Customer loyalty: toward and integrated conceptual framework. Journal of the Academy of Marketing Science. 22 (2), 99-113.
Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.
Fournier, S. (1998). Consumers and their brands:developing relationship theory in consumer research. Journal of Consumer Research. 24 (4), 343-373.
Hansen, H. (2003). Antecedents to consumers’ disclosing intimacy with service employees. Journal of services marketing, 17(6), 573-588.
Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler,D.D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?.Journal of InteractiveMarketing. 18 (1), 38-52.
Hu, N., Liu, L. and Zhang, J.J. (2008). Do online reviewsaffect product sales? The role of reviewer characteristics andtemporal effects. Information Technology and Management. 9 (3), 201-214.
Kai-Uwe Brock, J., & Yu Zhou, J. (2012). Customer intimacy. Journal of Business & Industrial Marketing, 27(5), 370-383.
Joshi, A. W., & Sharma, S. (2004). Customer knowledge development: antecedents and impact on new product performance. Journal of marketing, 68(4), 47-59.
Keller, K.L.(2012). Understanding the richness of brandrelationships: research dialogue on brands as intentionalagents. Journal of Consumer Psychology. 22 (2), 186-190.
Kemp, E., Childers, C.Y. and Williams, K.H. (2012). Place branding: creating self-brand connections and brand advocacy. Journal of Product & Brand Management. 21 (7), 508-515.
Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.
Alexander, J.H., Schouten, J.W. & Koenig, H.F. (2002). Building brand community. Journal of Marketing. 66 (1),38-54.
McConnell, B. &Huba, J. (2003). Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales force, Dearborn, Chicaco, IL.
Matzler, K., Pichler, E.A. &Hemetsberger, A. (2007). who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism. Proceedings of the American Marketing Association Winter Conference, 25-32.
Muniz, A.M. Jr &O’Guinn, T.C. (2001). Brandcommunity. Journal of Consumer Research. 27 (4, ), 413-422.
P. Becerra, E., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5/6), 371-383.
O’Malley, L., & Harris, L. C. (1999). The dynamics of the legal market: an interaction perspective. European Journal of Marketing, 33(9/10), 874-895.
Park, C.W., Eisingerich, A.B. & Park, J.W. (2013). Attachment-aversion (AA) model of customer-brandrelationships. Journal of Consumer Psychology. 23 (2), 229-248.
Pimentel, R.W. & Reynolds, K.E. (2004). A model for consumer devotion: affective commitment with proactive sustaining behaviors. Academy of Marketing Science Review. 5 (1), 1-45.
Reichheld, F.F. (2003). The one number you need to grow. Harvard Business Review. 81(12), 46-55.
Rozanski, H.D., Baum, A.G. &Wolfsen, B.T. (1999). Brand zealots: realizing the full value of emotional brand loyalty. Strategy and Business. 17, 51-62.
Sarkar, A., & Sreejesh, S. (2014). Examination of the roles played by brand love and jealousy in shaping customer engagement. Journal of Product & Brand Management, 23(1), 24-32.
Sawhney, R (2011). How do you turn your customers into brand evangelists?. Fast Company, available at: www.fastcodesign.com/1664135/how-do-you-turn-your-customers-into-brand-evangelists (accessed March 1, 2013).
Scarpi, D. (2010). Does size matter? An examination of small and large web-based brand communities. Journal of Interactive Marketing. 24 (1), 14-21.
Schmitt, B. (2013). The consumer psychology of customer-brand relationships: extending the AA relationship model. Journal of Consumer Psychology. 23 (2), 249-252.
Shimp, T. A., & Madden, T. J. (1988). Consumer-object relations: A conceptual framework based analogously on Sternberg's triangular theory of love. ACR North American Advances.
Sternberg, R. J. (1988). Construct validation ofa triangular theory oflove. Unpublished manu script, Yale University, Department of Psychology.
Tajfel, H. and Turner, J.C. (1985). The social identity theory of inter group behavior. inWorchel, S. and Austin, W.G. (Eds). Psychology of Intergroup Relations.Nelson-Hall,Chicago, IL,6-24.
Thompson, S.A. & Sinha, R.K. (2008). Brand communities and new product adoption: the influenceand limits of oppositional loyalty. Journal of Marketing. 72 (6), 65-80.
Wilson, D. T. (1995). An integrated model of buyer-seller relationships. Journal of the academy of marketing science, 23(4), 335-345.