Quarterly Journal of 'Brand Management'

دسترسی آزاد

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Current Issue: Volume 11, Issue 2 - Serial Number 38, August 2024, Pages 1-296 

Research Paper

Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory)

Pages 13-62

10.22051/bmr.2021.36775.2180

Masumeh Khalilzadeh Talatapeh; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Ali Asghari Sarem


Pathology of revival of old brands with grounded theory approach

Pages 115-148

10.22051/bmr.2024.44439.2490

احقاقی Ehghaghi; Sajad Nagdi; Alireza Fazlzadeh; vahid ahmadian


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