Keyword Index

A

  • ADO framework Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Advertising Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Advertising Believability Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • ASMR Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Attitude toward the Celebrity Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]

B

  • Brand Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Brand Advocacy Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Brand association Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Brand Authenticity Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Brand Authenticity The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Brand citizenship behavior A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Brand commitment Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Brand Engagement The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
  • Brand Equity The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Brand Equity The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Brand Hate Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Brand identification A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Brand image Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Brand image The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Brand image Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Branding Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Branding Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Branding key success factors in Reviving Graveyard Brands [Volume 9, Issue 4, 2022, Pages 111-142]
  • Brand Knowledge A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Brand Love The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
  • Brand personality The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Brand Personas Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Brand Positioning Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]

C

  • Carpet National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Celebrity endorsement Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Co Branding Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Consumer Behaviour Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Consumer-brand identification Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Consumer Revenge Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Continuance Intention of Using A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
  • COVID 19 Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic [Volume 9, Issue 3, 2022, Pages 221-254]
  • Customer loyalty Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Customer loyalty Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Customer Revenge Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Customer satisfaction Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]

D

  • Desire for Revenge Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]

E

  • Employee-based Brand Equity A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Employee Engagement The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Employee Personal Branding Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
  • Employer Branding Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
  • Employer Branding The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Exploration Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]

F

  • Firm Performance The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]

H

  • Hedonic Value A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
  • Human Resource Brand-building Behaviors Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Human Resource Communication Behaviors Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Human resources attraction Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]

I

  • Information Technology Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Inside- out marketing capability The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]
  • Insurance Industry Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
  • Intensity of social network use Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic [Volume 9, Issue 3, 2022, Pages 221-254]
  • Internal Communication Satisfaction The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Internal Market Orientation A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Interpretive Structural Modeling Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]

L

  • Luxury brand Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]

M

  • Marketing capabilities Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Multi-level model Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]

N

  • National brand National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]

O

  • Organizational support The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Outside- in marketing capability The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]

P

  • Partner Selection Framework Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Promotional Alliance Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]

R

  • Revenge Behavior Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]

S

  • Social Irresponsibility Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Social responsibility Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Sport brand The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Store brand National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Systematic Literature Review Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Systematic Review Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]

T

  • Theory-Generating Meta-synthesis Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
  • Trade banking system Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
  • Trust Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]

U

  • University Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
  • University Branding Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
  • Utilitarian Value A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]