A
-
ADO framework
Exploring a Conceptual Model of Brand Image Based on the ADO Framework
(A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
-
Advertising
Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
-
Advertising Believability
Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
-
ASMR
Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
-
Attitude toward the Celebrity
Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
B
-
Brand
Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
-
Brand Advocacy
Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
-
Brand association
Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
-
Brand Authenticity
Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
-
Brand Authenticity
The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
-
Brand citizenship behavior
A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
-
Brand commitment
Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
-
Brand Engagement
The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
-
Brand Equity
The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
-
Brand Equity
The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
-
Brand Hate
Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
-
Brand identification
A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
-
Brand image
Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
-
Brand image
The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
-
Brand image
Exploring a Conceptual Model of Brand Image Based on the ADO Framework
(A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
-
Branding
Designing a Model for Human Resource Brand-building Behaviors
with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
-
Branding
Exploring a Conceptual Model of Brand Image Based on the ADO Framework
(A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
-
Branding
key success factors in Reviving Graveyard Brands [Volume 9, Issue 4, 2022, Pages 111-142]
-
Brand Knowledge
A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
-
Brand Love
The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
-
Brand personality
The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
-
Brand Personas
Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
-
Brand Positioning
Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
C
-
Carpet
National Brands versus Store Brands:
The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
-
Celebrity endorsement
Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
-
Co Branding
Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
-
Consumer Behaviour
Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
-
Consumer-brand identification
Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
-
Consumer Revenge
Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
-
Continuance Intention of Using
A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
-
COVID 19
Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic [Volume 9, Issue 3, 2022, Pages 221-254]
-
Customer loyalty
Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
-
Customer loyalty
Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
-
Customer Revenge
Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
-
Customer satisfaction
Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
D
-
Desire for Revenge
Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
E
-
Employee-based Brand Equity
A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
-
Employee Engagement
The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding
(Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
-
Employee Personal Branding
Designing Employee Personal Branding Model in Iran's Insurance Industry through
Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
-
Employer Branding
Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
-
Employer Branding
The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding
(Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
-
Exploration
Exploring a Conceptual Model of Brand Image Based on the ADO Framework
(A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
F
-
Firm Performance
The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]
H
-
Hedonic Value
A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
-
Human Resource Brand-building Behaviors
Designing a Model for Human Resource Brand-building Behaviors
with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
-
Human Resource Communication Behaviors
Designing a Model for Human Resource Brand-building Behaviors
with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
-
Human resources attraction
Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
I
-
Information Technology
Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
-
Inside- out marketing capability
The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]
-
Insurance Industry
Designing Employee Personal Branding Model in Iran's Insurance Industry through
Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
-
Intensity of social network use
Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic [Volume 9, Issue 3, 2022, Pages 221-254]
-
Internal Communication Satisfaction
The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding
(Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
-
Internal Market Orientation
A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
-
Interpretive Structural Modeling
Designing a Model for Human Resource Brand-building Behaviors
with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
L
-
Luxury brand
Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
M
-
Marketing capabilities
Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
-
Multi-level model
Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
N
-
National brand
National Brands versus Store Brands:
The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
O
-
Organizational support
The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding
(Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
-
Outside- in marketing capability
The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]
P
-
Partner Selection Framework
Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
-
Promotional Alliance
Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
R
-
Revenge Behavior
Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
S
-
Social Irresponsibility
Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
-
Social responsibility
Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
-
Sport brand
The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
-
Store brand
National Brands versus Store Brands:
The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
-
Systematic Literature Review
Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
-
Systematic Review
Exploring a Conceptual Model of Brand Image Based on the ADO Framework
(A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
T
-
Theory-Generating Meta-synthesis
Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
-
Trade banking system
Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
-
Trust
Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
U
-
University
Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
-
University Branding
Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
-
Utilitarian Value
A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
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