A
-
Appropriate Solutions
Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
B
-
Banking Industry
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
-
Barriers and Challenges
Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
-
Brand
Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
-
Brand
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
-
Brand
Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
-
Brand
Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2021, Pages 207-250]
-
Brand Avoidance
Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
-
Brand citizenship behavior
Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
-
Brand citizenship behavior
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
-
Brand Crisis
Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
-
Brand Hate
Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
-
Branding
Public Policies Branding; Benefits, Challenges and Solutions [Volume 8, Issue 2, 2021, Pages 52-83]
-
Brand Love
Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
-
Brand Loyalty
The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users) [Volume 8, Issue 4, 2021, Pages 169-206]
-
Brand&rdquo
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
-
Business Intelligence
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
-
Business Intelligence Assets
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
-
Business Intelligence Capabilities
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
C
-
Clothing
Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
-
Consumer engagement&rdquo
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
-
Consumer perception of ethical brand"
The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism [Volume 8, Issue 3, 2021, Pages 230-199]
-
Context effect
The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
-
Cultural Intelligence
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
-
Customer loyalty
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
-
Customers
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
D
-
Data Foundation Theory Method
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
-
Destination brand
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
-
Destination Brand Awareness
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
-
Destination Brand Experience
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
-
Destination Brand Identification
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
-
Destination Image
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
-
Dimensions of Social Capital
Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
E
-
Economic Risk
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
-
Electroencephalogram
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
-
Environmental Stimuli
Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
F
-
Fars province tourism
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
-
Financial risk
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
G
-
Grounded Theory
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
I
-
Instagram
Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
-
International Advertising&rdquo
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
-
Iran
Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
-
Iranian Futsal League
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
K
-
Knowledge Based Enterprise
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
L
-
League Brand
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
-
Local Tea
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
-
Loyalty
Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
M
-
Manufacturer logo
The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
-
Media Richness
Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
N
-
National brand
Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
-
National brand
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
-
Neuro Marketing
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
P
-
Perceived Brand Value
Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
-
Perceived risk
Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
-
Political Risk
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
-
Product Taste
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
Q
-
Q Methodology
Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
-
Qualitative Content Analysis
Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
R
-
Retailer Brand Competitiveness
Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
S
-
Service Failure
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
-
Signaling theory
The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
-
Social network&rdquo
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
-
Social Security Organization
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
-
Story personality&rdquo
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
T
-
Team Cohesion
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
U
-
Unconventional brands
Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
-
Urban branding
Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
V
-
Virtual Social Network
Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
W
-
Word of mouth
Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
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