Keyword Index

A

  • Appropriate Solutions Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]

B

  • Banking Industry Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
  • Barriers and Challenges Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
  • Brand Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Brand Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Brand Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
  • Brand Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2021, Pages 207-250]
  • Brand Avoidance Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
  • Brand citizenship behavior Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Brand citizenship behavior Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
  • Brand Crisis Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
  • Brand Hate Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
  • Branding Public Policies Branding; Benefits, Challenges and Solutions [Volume 8, Issue 2, 2021, Pages 52-83]
  • Brand Love Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
  • Brand Loyalty The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users) [Volume 8, Issue 4, 2021, Pages 169-206]
  • Brand&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Business Intelligence The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
  • Business Intelligence Assets The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
  • Business Intelligence Capabilities The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]

C

  • Clothing Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Consumer engagement&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Consumer perception of ethical brand" The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism [Volume 8, Issue 3, 2021, Pages 230-199]
  • Context effect The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Cultural Intelligence The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Customer loyalty Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Customers Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]

D

  • Data Foundation Theory Method Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Destination brand Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Destination Brand Awareness The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination Brand Experience The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination Brand Identification The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination Image The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Dimensions of Social Capital Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]

E

  • Economic Risk The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • Electroencephalogram Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Environmental Stimuli Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]

F

  • Fars province tourism Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Financial risk The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]

G

  • Grounded Theory Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]

I

  • Instagram Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • International Advertising&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Iran Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
  • Iranian Futsal League The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]

K

  • Knowledge Based Enterprise The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]

L

  • League Brand The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Local Tea Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Loyalty Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]

M

  • Manufacturer logo The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Media Richness Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]

N

  • National brand Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
  • National brand The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • Neuro Marketing Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]

O

P

  • Perceived Brand Value Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
  • Perceived risk Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Political Risk The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • Product Taste Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]

Q

  • Q Methodology Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
  • Qualitative Content Analysis Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]

R

  • Retailer Brand Competitiveness Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]

S

  • Service Failure Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
  • Signaling theory The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Social network&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Social Security Organization Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Story personality&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]

T

  • Team Cohesion The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]

U

  • Unconventional brands Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Urban branding Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]

V

  • Virtual Social Network Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]

W

  • Word of mouth Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]