A
-
Attitudes towards mobile advertising
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
B
-
B2B Brand Equity Elements
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
B2B Market
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Brand
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Brand
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Brand attitude
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
Brand Awareness
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
-
Brand Awareness
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
-
Brand community
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Brand Equity
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Brand Equity
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Brand Equity
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
-
Brand evangelism
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
-
Brand extension
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
-
Brand identification
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
-
Brand image
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Brand intimacy
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
-
Brand Loyalty
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Brand Loyalty
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
-
Brand Management
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Brand name
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Brand passion
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
-
Brand passion
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
-
Brand personality
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Brand personality
The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
-
Brand purchase intention
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
Brand reputation
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
-
Brand trust
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Building
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
C
-
Cause-related brand
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
Cause-related buying motives
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
City branding
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
City management
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
Conditions of certainty and uncertainty
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
-
Consumer brand relationship
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
-
Consumer–Brand Identity Theory
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
-
Consumer–Brand Relationship Theory
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
-
Copycat
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
-
Corporate economic responsibility
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
-
Corporate Reputation
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
-
Customer Experiential Value
The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
-
Customer Interactions
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
-
Customer loyalty
The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
-
Customer Perceived Value
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
-
Customer satisfaction
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
D
-
Destination marketing
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
Different brand
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
E
-
Economic Value
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
-
Emergent MarketsICT
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Employee Engagement
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Employee Retention
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Employer brand
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Ethnicity
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Experiential Marketing
The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
-
Expertise trust
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
F
-
Feature individuals
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
-
FMCG
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
-
Functional risk
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
G
-
Grounded Theory
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Grounded Theory
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
H
-
Harmonious Brand Passion
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
-
Hedonic Value
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
I
-
In-Depth Interview
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
-
Individual Factors
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
-
Internal branding
The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
-
IRIB Organization
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
L
-
Laddering Technique
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
M
-
Marketing
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
-
Means-End Theory
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
-
Media Brand
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Message factors
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
-
Mobile Instant Messaging
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
O
-
Obsessive Brand Passion
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
-
Online Brand Community
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
-
Oppositional Brand Loyalty
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
-
Organizational Citizenship Behavior
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Organizational identity
The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
P
-
Perceived Benefits
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
-
Perceived Quality
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
-
Perceived value
The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
-
Perceived value
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
-
Product name
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Purchase Behavior
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
R
-
Relational Individuals
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
S
-
Sales promotion
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Services Quality
The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
-
Social environmental factors
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
-
Social Media
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Social Media
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
-
Sound symbolism
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Store brand
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
-
Sustainable Brand Loyalty
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
-
Switching costs
The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
-
Symbolic Value
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
-
System dynamics
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
T
-
Tendency to quit job
The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
U
-
Urban tourism
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
Utilitarian Value
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
V
-
VALS life style
Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
-
Value
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
-
Value creation practices
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
W
-
Word of mouth advertising
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
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