Keyword Index

A

  • Attitudes towards mobile advertising Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]

B

  • B2B Brand Equity Elements Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • B2B Market Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Brand Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Brand An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Brand attitude Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Brand Awareness The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Brand Awareness Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Brand community The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Brand Equity Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Brand Equity Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Brand Equity Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Brand evangelism Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand extension Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Brand identification Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand image Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Brand intimacy Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand Loyalty The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Brand Loyalty Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Brand Management Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Brand name An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Brand passion Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Brand passion Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand personality Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Brand personality The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Brand purchase intention Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Brand reputation Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Brand trust The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Building A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]

C

  • Cause-related brand Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Cause-related buying motives Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • City branding A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • City management A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Conditions of certainty and uncertainty Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Consumer brand relationship Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Consumer–Brand Identity ‎Theory Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Consumer–Brand Relationship Theory Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Copycat Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Corporate economic responsibility Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Corporate Reputation Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Customer Experiential Value The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Customer Interactions Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Customer loyalty The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Customer Perceived Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Customer satisfaction The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]

D

  • Destination marketing A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Different brand Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]

E

  • Economic Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Emergent MarketsICT Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Employee Engagement Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Employee Retention Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Employer brand Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Ethnicity Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Experiential Marketing The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Expertise trust Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]

F

  • Feature individuals Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • FMCG Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Functional risk The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]

G

  • Grounded Theory Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Grounded Theory Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]

H

  • Harmonious Brand Passion Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Hedonic Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]

I

  • In-Depth Interview Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Individual Factors Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Internal branding The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • IRIB Organization Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]

L

  • Laddering Technique Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]

M

  • Marketing Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Means-End Theory Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Media Brand Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Message factors Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Mobile Instant Messaging Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]

O

  • Obsessive Brand Passion Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Online Brand Community Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Oppositional Brand Loyalty Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Organizational Citizenship Behavior Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Organizational identity The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]

P

  • Perceived Benefits Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Perceived Quality Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Perceived value The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Perceived value The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Product name An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Purchase Behavior A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]

R

  • Relational Individuals Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]

S

  • Sales promotion Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Services Quality The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Social environmental factors Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Social Media The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Social Media Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Sound symbolism An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Store brand The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Sustainable Brand Loyalty Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Switching costs The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Symbolic Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • System dynamics Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]

T

  • Tendency to quit job The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]

U

  • Urban tourism A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Utilitarian Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]

V

  • VALS life style Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
  • Value Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Value creation practices The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]

W

  • Word of mouth advertising Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]