Author Index

A

  • Akbari, Mohsen Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Alidoust, Farahnaz The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
  • Allahyary, Meysam Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
  • Amirshahi, Mirahmad Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]

B

  • Bahmani, Ahmad The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Bakhshayesh, Reihane Sadat The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
  • Balgouri, Fatemeh Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Behzadi, MohammadHassan Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2022, Pages 198-147]

D

  • Dorostkar, Ehsan Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]

E

  • Eafidani, Mohammad Rahim The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Ebrahimi, Mehdi Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Eivazinezhad, Salman Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]

F

  • Fadaei Eshkiki, Mahdi Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]

G

  • Ghaffari, Mohammad Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Goodarzi, Abolfazl Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]

H

  • Haghighinasab, Manijeh Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Hamdi, Karim Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2022, Pages 198-147]
  • Harandi, Ata ollah Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender [Volume 8, Issue 2, 2021, Pages 150-190]
  • Hassanpour, Esmail Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
  • Heidarzadeh, kambiz Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Heshmati, Afshin Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2022, Pages 131-168]
  • Homayounfar, Mahdi Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Hosseinpour, Mahdi Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2022, Pages 131-168]
  • Hossini Monazah, , Seyed Mahmoud The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]

K

  • Kalati, Seyedeh Roya The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Kazemi, Ali The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
  • Keimasi, Masoud Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Keimasi, Masoud Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender [Volume 8, Issue 2, 2021, Pages 150-190]
  • Khadivar, Ameneh Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Khodayari, behnaz Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
  • Kordnaeij, Asadollah The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]

M

  • Makkizadeh, Vahid Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
  • Mirsoleimani, Azam Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Moeini, Hossein Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Mohammadi Kushki, Ahmad The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users) [Volume 8, Issue 4, 2022, Pages 169-206]
  • Mohammad Shafiee, Majid Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 44-15]
  • Mohammad Shafiee, Majid The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
  • Moosavi Rashedi, Seyed Habib Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
  • Moradi, Ali The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]
  • Moshabaki, Asghar Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]

N

  • Nejat, Soheil The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]

P

  • Parhizgar, Mohammad mahdi Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]

R

  • Rahimian, Ashraf Public Policies Branding; Benefits, Challenges and Solutions [Volume 8, Issue 2, 2021, Pages 52-83]
  • Rahimi clever, hossein The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism [Volume 8, Issue 3, 2022, Pages 230-199]
  • Rahnamae Rudposhti, Fereydoun Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
  • Rangriz, Hassan The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
  • Rezaei dolatabadi, Hossein Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 44-15]

S

  • Sabbar, ُShaho A model for evaluating the effects of Gamification on Brand engagement [Volume 8, Issue 4, 2022, Pages 53-102]
  • Saber Samiei, Danial Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Saremi, Narges Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Shahabadi, Abolfazl The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]

Y

  • Yaghoubipoor, Ali Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
  • Yazdani, Naser The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Yousefi, Ali The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]

Z

  • Zibarzani, Masoumeh The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]