A
-
Akbari, Mohsen
Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
-
Alidoust, Farahnaz
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
-
Allahyary, Meysam
Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
-
Amirshahi, Mirahmad
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
B
-
Bahmani, Ahmad
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
-
Bakhshayesh, Reihane Sadat
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
-
Balgouri, Fatemeh
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
-
Behzadi, MohammadHassan
Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2022, Pages 198-147]
D
-
Dorostkar, Ehsan
Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
E
-
Eafidani, Mohammad Rahim
The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
-
Ebrahimi, Mehdi
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
-
Eivazinezhad, Salman
Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
F
-
Fadaei Eshkiki, Mahdi
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
G
-
Ghaffari, Mohammad
Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
-
Goodarzi, Abolfazl
Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
H
-
Haghighinasab, Manijeh
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
-
Hamdi, Karim
Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2022, Pages 198-147]
-
Harandi, Ata ollah
Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender [Volume 8, Issue 2, 2021, Pages 150-190]
-
Hassanpour, Esmail
Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
-
Heidarzadeh, kambiz
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
-
Heshmati, Afshin
Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2022, Pages 131-168]
-
Homayounfar, Mahdi
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
-
Hosseinpour, Mahdi
Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2022, Pages 131-168]
-
Hossini Monazah, , Seyed Mahmoud
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]
K
-
Kalati, Seyedeh Roya
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
-
Kazemi, Ali
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
-
Keimasi, Masoud
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
-
Keimasi, Masoud
Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender [Volume 8, Issue 2, 2021, Pages 150-190]
-
Khadivar, Ameneh
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
-
Khodayari, behnaz
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
-
Kordnaeij, Asadollah
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
M
-
Makkizadeh, Vahid
Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
-
Mirsoleimani, Azam
Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
-
Moeini, Hossein
Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
-
Mohammadi Kushki, Ahmad
The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users) [Volume 8, Issue 4, 2022, Pages 169-206]
-
Mohammad Shafiee, Majid
Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 44-15]
-
Mohammad Shafiee, Majid
The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
-
Moosavi Rashedi, Seyed Habib
Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
-
Moradi, Ali
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]
-
Moshabaki, Asghar
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
N
-
Nejat, Soheil
The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
P
-
Parhizgar, Mohammad mahdi
Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
R
-
Rahimian, Ashraf
Public Policies Branding; Benefits, Challenges and Solutions [Volume 8, Issue 2, 2021, Pages 52-83]
-
Rahimi clever, hossein
The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism [Volume 8, Issue 3, 2022, Pages 230-199]
-
Rahnamae Rudposhti, Fereydoun
Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
-
Rangriz, Hassan
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
-
Rezaei dolatabadi, Hossein
Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 44-15]
S
-
Sabbar, ُShaho
A model for evaluating the effects of Gamification on
Brand engagement [Volume 8, Issue 4, 2022, Pages 53-102]
-
Saber Samiei, Danial
Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
-
Saremi, Narges
Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
-
Shahabadi, Abolfazl
The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]
Y
-
Yaghoubipoor, Ali
Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
-
Yazdani, Naser
The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
-
Yousefi, Ali
The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
Z
-
Zibarzani, Masoumeh
The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
Your query does not match with any item