A
-
Abdolvand, Sareh
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
-
Aghazade, Hashem
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Alavi, Seyyed Moslem
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
Arjang, Mohammad
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Ashkani, Mehdi
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
B
-
Bagheri, Sedighe
The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
-
Bakhshizadeh, Kobra
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
-
Bakhshizadeh Baraj, Kobra
Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
-
Bazargan, Kaveh
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
D
-
Darzyan Azizi, Abdul Hadi
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Davarpanah, Fateme
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
-
Davarzani, Naser
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
-
Deylami Moezie, Peyman
Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
E
-
Ebrahimi, Abolghasem
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
Ebrahimzadeh, Mehdi
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Esfidani, Mohamadrahim
Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
F
-
Farjamfard, Raziyeh
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
G
-
Ghadiri, Alireza
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Ghahremani, Ameneh
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Ghare che, Manije
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
Gharecheh, Manizheh
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Gholipour, Zahra
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
-
Ghorbani Farab, Mohammad Taghi
Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
H
-
Haddadi, Sepideh
The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
-
Haghighi, Mehdi
The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media [Volume 3, Issue 3, 2016, Pages 181-214]
-
Haghighinasab, Manizheh
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
-
Hamidizadeh, Ali
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Hamidizadeh, Mohammadreza
Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
-
Hamidizadeh, Mohammad Reza
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
Hosseinzade, Ali Hussein
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Hosseinzadeh Shahri, Masoumeh
The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
I
-
Irani, Hamidreza
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Iran Nejad Parisie, Mehdi
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Islami, Roya
A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
K
-
Karimi Alavijeh, Mohammad Reza
The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media [Volume 3, Issue 3, 2016, Pages 181-214]
-
Khabir, Tayyibeh
Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
-
Khoddami, Soheila
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
M
-
Mah Avar Pour, Fahimeh
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
-
Mobaraki, Moslem
The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
-
Mohammadifar, Yosof
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
-
Moradzadeh, Abdolbaset
The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
-
Mousavi, Seyed Najmedin
Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand
(Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
N
-
Najafi Siahroudi, Mahdi
Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
-
Nargesian, Abbas
An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
-
Nazari, Mahsa
The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media [Volume 3, Issue 3, 2016, Pages 181-214]
-
Nemati Anaraki, David
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Nikfarjam, Mehdi
Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
-
Norouzi, Hossein
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
O
-
Osanlou, Bahare
Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
P
-
Parsa, Samaneh
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
-
Pourdehghan, Adel
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
R
-
Rahimnia, Fariborz
The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
-
Rezadoust, Mehdi
Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
-
Rousta, Ahmad
A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
S
-
Saeednia, Hamidreza
The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
-
Salarzehi, Habibollah
The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
-
Salavatian, Siavash
Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
-
Saleh Ardestani, Abbas
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
-
Salehiyan Fard, Roghayeh
Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
-
Salimifard, Khodakaram
Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
-
Shahtahmasbi, Esmaeil
Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
-
Soltaninezhad, Nima
The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
T
-
Tabatabaee Nasab, Seyed Mohammad
Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
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