Keywords = صنعت بانکداری
Service Failure Pattern in Banking Industry of Iran

Volume 8, Issue 4, March 2022, Pages 13-52

10.22051/bmr.2020.30915.1978

Narges Saremi; Mirahmad Amirshahi; Masoud Keimasi; kambiz Heidarzadeh


Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry

Volume 7, Issue 4, May 2021, Pages 119-230

10.22051/bmr.2020.28333.1851

Amir Bigdeli; mohamadali abdalvand; kambiz Heidarzadeh; Mohsen Khounsiavash


Designing a Social Branding Model of the Banking Industry in Social Networks

Volume 7, Issue 3, October 2020, Pages 171-226

10.22051/bmr.2021.35015.2108

Issa Fahim; Mojtaba Purslemi; Ali Hosseinzadeh; Mohammad Ghasemi Namaghi