A
-
Affective Commitment
The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
B
-
BCM . China
Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
-
Brand Culture
FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
-
Brand Dependence
Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
-
Brand Engagement
The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
-
Brand Equity
The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2023, Pages 241-276]
-
Brand Equity
The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2023, Pages 13-66]
-
Brand Equity
Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
-
Brand Equity
The impact of applying Gamification on brand equity of emerging sport brands [Volume 10, Issue 4, 2023, Pages 161-192]
-
Brand Experience
The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2023, Pages 13-66]
-
Brand Fascination
The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
-
Brand image
Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
-
Branding
Presenting the branding model of technological products in knowledge-based companies [Volume 10, Issue 3, 2023, Pages 91-132]
-
Branding
Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
-
Brand Love
The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
-
Brand Loyalty
The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
-
Brand Personality Difficulty and Disorder
Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
-
Brand Personality Quality (BPQ)
Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
-
Brand trust
Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
-
BRAND TYPE
Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
-
Brand with No Personality
Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
C
-
CBBE
Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
-
CELEBRITY CONVERGENCE
Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
-
CELEBRITY CREDIBILITY
Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
-
Consumer Behavior
MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX
(Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
-
Consumer Behavior
Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
-
Consumer-Brand Engagement
Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
-
Corona Virus
Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
-
Country of Origin
Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
-
Country of Origin
Diaspora Marketing Theoretical Framework
with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
-
Customer Comments
Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
-
Customer Response
Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
-
Customer satisfaction
Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
D
-
Diaspora marketing
Diaspora Marketing Theoretical Framework
with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
-
Discounts
Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
E
-
Electronic Purchases
Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
-
Employees Brand Love
The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
-
Employer brand
Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
-
Employer Branding
Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
-
Experiential Marketing
Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
G
-
Generations Variation
MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX
(Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
-
Green Marketing
Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
-
Grounded Theory Method (GTM)
The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2023, Pages 241-276]
H
-
Human Resources
FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
I
-
Industrial Brand Equity
The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2023, Pages 241-276]
-
Institutional Reputation
The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
-
Interactive Marketing
The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
-
International marketing
Diaspora Marketing Theoretical Framework
with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
-
Interpretive Structural Modeling
How to form brand tribalism with interpretative-structural modeling method [Volume 10, Issue 3, 2023, Pages 55-90]
J
-
Job Turnover Intentions
The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
K
-
Keywords: “Brand Hate”
The Effect of Dimensions of Brand Hate on Consumer Behavior [Volume 10, Issue 1, 2023, Pages 99-144]
-
Keywords: social media marketing
The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2023, Pages 13-66]
L
-
Luxury brands
Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
M
-
Marketing
FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
-
Marketing Mix
MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX
(Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
-
Meta-Synthesis
Diaspora Marketing Theoretical Framework
with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
-
Mind Map
Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
-
Mixed-method
Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
-
Moghan agriculture and industry
FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
O
-
Ofogh Kourosh stores
The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
-
Organic Products
Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
-
Organizational trust
The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
P
-
Petanque
Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
-
Positive. Negative and Two-Sided Brand Personality
Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
-
Positive Word-of-Mouth
The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
Q
-
QUALITATIVE MODERATOR VARIABLE
Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
S
-
Social Media Marketing
Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
-
Social networking sites
Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
-
Social responsibility
Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
-
Statistics Center of Iran
Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
T
-
Technology
Presenting the branding model of technological products in knowledge-based companies [Volume 10, Issue 3, 2023, Pages 91-132]
-
Text Mining
Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
-
Topsis
Identifying and Prioritizing Effective Factors on Personal Branding of
Commercial Company Managers in Social Networks [Volume 10, Issue 1, 2023, Pages 213-258]
-
Tribe
How to form brand tribalism with interpretative-structural modeling method [Volume 10, Issue 3, 2023, Pages 55-90]
V
-
Virtual Sport Event
Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
-
Vivid and Pale Brand Personality
Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
Z
-
Zmet
Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
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