A
-
Adaptation
Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
B
-
Brand
The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
-
Brand
Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
-
Brand agility
Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
-
Brand citizenship behavior
Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment
(Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
-
Brand commitment
Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment
(Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
-
Branded Production
Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
-
Brand Experience
Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
-
Brand image
The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
-
Brand image
Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
-
Brand image
Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
-
Brand Innovation
The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
-
Brand Language
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
-
Brand Love
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
-
Brand Loyalty
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
-
Brand pride
Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment
(Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
C
-
Competitive advantage
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
-
Consensus Map
Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
-
Consumer Confusion
Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
-
Consumer’s Expenditures
Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
-
Corporate Reputation
Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
-
Corporate Social Responsibility
The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
-
Counterfeit brand buyers
Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
-
Counterfeit luxury brands
Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
-
Customer Delight
Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
-
Customers’ perception of brand image
Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
D
-
Decision trees
A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
E
-
Electrical appliances
A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
-
Export marketing strategy
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
F
-
Firm value
The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
G
-
Genetic algorithms
A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
-
Green brand image
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
-
Green capabilities
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
-
Green products
Meta-analysis of the factors affecting green products purchase
intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
-
Green purchase intention
Meta-analysis of the factors affecting green products purchase
intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
-
Grounded Theory
Designing a sports urban brand with grounded theory approach [Volume 4, Issue 2, 2018, Pages 69-106]
I
-
Imitation Level
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
-
Imitation Recognition
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
-
Imitation Type
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
-
Impulse Buying
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
-
Innovation
The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
-
International Intern and Aiesec
Identification of dimensions affecting nation brand association on attracting international students with entrepreneurial intent [Volume 4, Issue 2, 2018, Pages 107-132]
-
Iranian brand
A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
K
-
Keywords: Brand Value
Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
-
Knowledge of Persuading Consumer
Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
L
-
Liquidity Rate
The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
-
Lived Experience
Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
M
-
Marketing
The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
-
Meaningful triggers
Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
-
Mellat Bnak
Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
-
Mental patterns
Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
-
Meta-analysis
Meta-analysis of the factors affecting green products purchase
intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
N
-
Nostalgic Brand Experience
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
O
-
Organizational Agility
The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
P
-
Perceived Transparency
Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
-
Phenomenological Method
Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
-
Place Marketing
Designing a sports urban brand with grounded theory approach [Volume 4, Issue 2, 2018, Pages 69-106]
-
Pronounceable Stock Ticker Symbol
The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
Q
-
Q - methodology
Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
R
-
Railroad Transportation Companies
The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
-
Rating
Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
-
Return
Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
S
-
Saffron
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
-
Service ذrand identity
Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment
(Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
-
Shannon Entropy
Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
-
Social responsibility
Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
T
-
Thematic analysis
Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
U
-
Urban brand
Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
-
Urban branding
Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
-
Urban marketing
Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
V
-
Vacant Capacity
Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
W
-
WOM
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
Z
-
ZMET technique
Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
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