Keyword Index

A

  • Adaptation Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]

B

  • Brand The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Brand Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Brand agility Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Brand citizenship behavior Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Brand commitment Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Branded Production Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
  • Brand Experience Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Brand image The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Brand image Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Brand image Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Brand Innovation The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Brand Language Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Brand Love Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Brand Loyalty Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Brand pride Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]

C

  • Competitive advantage The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Consensus Map Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Consumer Confusion Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Consumer’s Expenditures Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Corporate Reputation Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Corporate Social Responsibility The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Counterfeit brand buyers Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Counterfeit luxury brands Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Customer Delight Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Customers’ perception of brand image Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]

D

  • Decision trees A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]

E

  • Electrical appliances A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
  • Export marketing strategy The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]

F

  • Firm value The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]

G

  • Genetic algorithms A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
  • Green brand image The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Green capabilities The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Green products Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Green purchase intention Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Grounded Theory Designing a sports urban brand with grounded theory approach [Volume 4, Issue 2, 2018, Pages 69-106]

I

  • Imitation Level Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Imitation Recognition Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Imitation Type Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Impulse Buying Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Innovation The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • International Intern and Aiesec Identification of dimensions affecting nation brand association on attracting international students with entrepreneurial intent [Volume 4, Issue 2, 2018, Pages 107-132]
  • Iranian brand A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]

K

  • Keywords: Brand Value Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Knowledge of Persuading Consumer Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]

L

  • Liquidity Rate The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
  • Lived Experience Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]

M

  • Marketing The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Meaningful triggers Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Mellat Bnak Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Mental patterns Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Meta-analysis Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]

N

  • Nostalgic Brand Experience Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]

O

  • Organizational Agility The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]

P

  • Perceived Transparency Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Phenomenological Method Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Place Marketing Designing a sports urban brand with grounded theory approach [Volume 4, Issue 2, 2018, Pages 69-106]
  • Pronounceable Stock Ticker Symbol The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]

Q

  • Q - methodology Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]

R

  • Railroad Transportation Companies The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Rating Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Return Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]

S

  • Saffron The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Service ذrand identity Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Shannon Entropy Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
  • Social responsibility Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]

T

  • Thematic analysis Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]

U

  • Urban brand Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
  • Urban branding Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
  • Urban marketing Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]

V

  • Vacant Capacity Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]

W

  • WOM Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]

Z

  • ZMET technique Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]