A
-
Attitudes to purchase
Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
-
Attitude to green packaging
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
B
-
Brand
Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
-
Brand
Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
-
Brand association
Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
-
Brand Equity
Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
-
Brand familiarity
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
-
Brand image
Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
-
Brand image
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
-
Branding
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
-
Branding
Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
-
Branding
Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
-
Brand Love
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
-
Brand-related factors
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
-
Brand trust
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
C
-
Cognitive complexity
Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
-
Consumer Behavior
Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
-
Consumer brand relationship
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
-
Consumer Psychology of Brand, KANO, QFD, PARETO
Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
-
Counterfeit
Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
-
Counterfeit luxury brand
Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
-
Customer Relationship Managements
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
-
Customer Segmentation
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
D
-
Data Mining
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
E
-
Effects of country of origin
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
-
Emotional & Symbolic Features
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
-
Entrepreneurial Branding Model
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
-
Ethnicity
Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
-
Ethnicity
Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
G
-
George Kelly's theory
Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
-
Green brand associations
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
-
Green brand satisfaction
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
-
Green manufacturing
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
-
Green packaging
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
I
-
Iranian cars
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
M
-
Marketing mix elements
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
-
Measuring
Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
N
-
National brand
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
P
-
Perceived risk
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
-
Perceived value
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
-
Personal constructs psychology
Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
-
Purchasing intention
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
-
Purchasing intention
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
R
-
RFM Model
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
S
-
Signal theory
Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
-
Signal theory
Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
-
Small and Medium Sized Businesses
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
-
Social responsibility
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
T
-
Two-Step Algorithm
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
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