Author Index

A

  • Abdolbaghi Ataabadi, Abdolmajid Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Adibi, Azadeh The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
  • Ahmadizad, Arman The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2017, Pages 135-172]
  • Ahmadzadeh, Somayeh The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2017, Pages 41-78]
  • Akbari, Mohsen Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Aram, Farshad Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Azizi, Mohammad A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]

B

  • Bahadorifar, Sahar A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
  • Bahmani Tabrizi, Hosein Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]

D

  • Davoodi, Zahra Investigation of Persian Handmade Carpet Brand Positioning in view of European Customers [Volume 4, Issue 3, 2018, Pages 77-108]

E

  • Ekhlasi, Amir A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
  • Esmaeilpour, Majid Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]

H

  • Haghighinasab, Manijeh The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Hashemi, Moslem Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2017, Pages 13-40]
  • Heidarzadeh, kambiz Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]

J

  • Jahromi, Farzaneh Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]

K

  • Kafcheh, Parviz The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2017, Pages 135-172]
  • Kazemi, Ali Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Kazeminia, Azadeh Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Keimasi, Masoud Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Khoshnevis, Mozhde Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]

M

  • Maleki MinBashRazgah, Morteza A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2017, Pages 107-134]
  • Mohammad shafiee, Majid The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2017, Pages 41-78]

N

  • Nabizadeh, Tahereh The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Nnejat, Soheil Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]

S

  • Sedighi, Hamed Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Shirkhodaei, meisam Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Siahsarani kojouri, Mohammad Ali A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2017, Pages 107-134]