A
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Abdolbaghi Ataabadi, Abdolmajid
Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
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Adibi, Azadeh
The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
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Ahmadizad, Arman
The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2017, Pages 135-172]
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Ahmadzadeh, Somayeh
The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2017, Pages 41-78]
-
Akbari, Mohsen
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
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Aram, Farshad
Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
-
Azizi, Mohammad
A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
B
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Bahadorifar, Sahar
A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
-
Bahmani Tabrizi, Hosein
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
D
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Davoodi, Zahra
Investigation of Persian Handmade Carpet Brand Positioning in view of European Customers [Volume 4, Issue 3, 2018, Pages 77-108]
E
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Ekhlasi, Amir
A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
-
Esmaeilpour, Majid
Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
H
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Haghighinasab, Manijeh
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
-
Hashemi, Moslem
Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2017, Pages 13-40]
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Heidarzadeh, kambiz
Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
J
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Jahromi, Farzaneh
Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
K
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Kafcheh, Parviz
The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2017, Pages 135-172]
-
Kazemi, Ali
Meta-analysis of the factors affecting green products purchase
intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
-
Kazeminia, Azadeh
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
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Keimasi, Masoud
Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
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Khoshnevis, Mozhde
Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
M
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Maleki MinBashRazgah, Morteza
A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2017, Pages 107-134]
-
Mohammad shafiee, Majid
The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2017, Pages 41-78]
N
-
Nabizadeh, Tahereh
The Effects of Green Export Marketing Strategy on Creating Green Brand Image
Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
-
Nnejat, Soheil
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
S
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Sedighi, Hamed
Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
-
Shirkhodaei, meisam
Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and
its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
-
Siahsarani kojouri, Mohammad Ali
A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2017, Pages 107-134]
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