Author Index

A

  • Abedi, Abolfazl Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Abooei, Monireh Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Alavi, Sayyed Moslem Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Amirshahi, Mirahamad Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Azizi, Shahriar Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]

B

  • Baradaran, Vahid Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]

D

  • Dehdashti Shahrokh, Zohre Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]

E

  • Ebrahimi, Roghayeh Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Ebrahimzadeh Pezeshki, Reza Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Esmaeil Poor, Majid Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]

F

  • Farrokhi, Zahra Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]

G

  • Golabi, Amir Mohammad Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]

H

  • Hasangholipoor Yasvari, Tahmoures Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Hoseini, Seyyed Yaghoob Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]

K

  • Khodadad Hosseini, Seyyed Hamid Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Khorasani Toraghi, Hamed Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Kohyari-Haghighat, Amin Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]

M

  • Makkian, Somaye-Sadat Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Mohammadian, Mahmoud Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Mosayebi, Alireza Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]

N

  • Najafi Siahroudi, Mahdi Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Najmi, Manoochehr Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Nazari, Mohsen Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Noori, Abolfazele Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Nouripour, Amirhossein Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]

O

  • Ottoofi, Amin Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]

R

  • Rafiei Tabatabaei, Vahideh Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]

S

  • Shahtahmasbi, Esmaeil Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Shamsollahi, Sarah Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Shariati, Fatemeh Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • Shirkhodaie, Maisam Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • Shokrgozar, Saeb Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]

T

  • Tabatabaee Nasab, Seyyed Mohammad Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Taghavifard, Nasim Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]

Y

  • Yadollahi, Jahangir Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Yazdani, Hamidreza Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]