A
-
Abedi, Abolfazl
Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
-
Abooei, Monireh
Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
-
Alavi, Sayyed Moslem
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
-
Amirshahi, Mirahamad
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
-
Azizi, Shahriar
Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
B
-
Baradaran, Vahid
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
D
-
Dehdashti Shahrokh, Zohre
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
E
-
Ebrahimi, Roghayeh
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
-
Ebrahimzadeh Pezeshki, Reza
Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
-
Esmaeil Poor, Majid
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
F
-
Farrokhi, Zahra
Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
G
-
Golabi, Amir Mohammad
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
H
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Hasangholipoor Yasvari, Tahmoures
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
-
Hoseini, Seyyed Yaghoob
Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
K
-
Khodadad Hosseini, Seyyed Hamid
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
-
Khorasani Toraghi, Hamed
Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
-
Kohyari-Haghighat, Amin
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
M
-
Makkian, Somaye-Sadat
Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
-
Mohammadian, Mahmoud
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
-
Mosayebi, Alireza
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
N
-
Najafi Siahroudi, Mahdi
Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
-
Najmi, Manoochehr
Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
-
Nazari, Mohsen
Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
-
Noori, Abolfazele
Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
-
Nouripour, Amirhossein
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
O
-
Ottoofi, Amin
Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
R
-
Rafiei Tabatabaei, Vahideh
Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
S
-
Shahtahmasbi, Esmaeil
Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
-
Shamsollahi, Sarah
Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
-
Shariati, Fatemeh
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
-
Shirkhodaie, Maisam
Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
-
Shokrgozar, Saeb
Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
T
-
Tabatabaee Nasab, Seyyed Mohammad
Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
-
Taghavifard, Nasim
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
Y
-
Yadollahi, Jahangir
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
-
Yazdani, Hamidreza
Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
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