Keyword Index

A

  • Altruism The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Antecedents of the brand love Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]

B

  • Brand attitude The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Brand citizenship behavior The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand Equity Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Brand Equity The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand image The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand Love Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Brand Loyalty An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Brand Management Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Brand personality An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Brand personality The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Brand relationship quality The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]

C

  • Civic Virtue The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Competitive advantage The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Congruency An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Conscientiousness The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Consequences of the brand love Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Consumer-brand identification An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Counterfeit products Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Courtesy The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Credibility The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Cultural differences The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Customer-Brand congruence The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Customer loyalty An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Customer Relationship Management Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Customer relationship quality Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Customer satisfaction An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Customer satisfaction Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Customer self-image An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Customers’ emotional attachment to brand The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Customer trust Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]

E

  • External relations of managers and organization The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]

G

  • Genuine products Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]

H

  • Hospital brand image Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]

I

  • Image The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Industrial market The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]

L

  • Logo attitude The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Logo design The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Logo personality The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Logo renovation The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Loyalty and appropriate prices Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Luxury brand Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]

M

  • Marketing capabilities Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Market sensing Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Mobile buyers Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]

O

  • Organizational Citizenship Behavior The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Organization performance Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]

P

  • Purchase experience Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]

R

  • Relationship commitment Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]

S

  • Service quality satisfaction Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Sportsmanship The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Switching cost Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Switching intention Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]