A
-
Altruism
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Antecedents of the brand love
Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
B
-
Brand attitude
The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
-
Brand citizenship behavior
The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
-
Brand Equity
Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
-
Brand Equity
The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
-
Brand image
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Brand Love
Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
-
Brand Loyalty
An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
-
Brand Management
Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
-
Brand personality
An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
-
Brand personality
The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
-
Brand relationship quality
The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
C
-
Civic Virtue
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Competitive advantage
The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
-
Congruency
An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
-
Conscientiousness
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Consequences of the brand love
Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
-
Consumer-brand identification
An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
-
Counterfeit products
Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
-
Courtesy
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Credibility
The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
-
Cultural differences
The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
-
Customer-Brand congruence
The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
-
Customer loyalty
An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
-
Customer Relationship Management
Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
-
Customer relationship quality
Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
-
Customer satisfaction
An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
-
Customer satisfaction
Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
-
Customer self-image
An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
-
Customers’ emotional attachment to brand
The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
-
Customer trust
Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
E
-
External relations of managers and organization
The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
G
-
Genuine products
Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
H
-
Hospital brand image
Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
I
-
Image
The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
-
Industrial market
The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
L
-
Logo attitude
The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
-
Logo design
The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
-
Logo personality
The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
-
Logo renovation
The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
-
Loyalty and appropriate prices
Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
-
Luxury brand
Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
M
-
Marketing capabilities
Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
-
Market sensing
Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
-
Mobile buyers
Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
O
-
Organizational Citizenship Behavior
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Organization performance
Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
P
-
Purchase experience
Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
R
-
Relationship commitment
Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
S
-
Service quality satisfaction
Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
-
Sportsmanship
The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
-
Switching cost
Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
-
Switching intention
Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
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