Author Index

A

  • Abdolvand, Neda Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Aghazadeh, Hashem Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Akbarzadeh, Morteza Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Alavi, Seyyed Moslem An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Amini Kasbi, Hossein The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]

B

  • Babaeezakilaki, Mohammad Ali Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Bakhshandeh, Ghasem Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]

D

  • Dehdashti Shahrokh, Zohreh An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]

E

  • Ebrahimi, Abdolhamid Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Esfidani, Mohammadrahim The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]

H

  • Harandi, Attaolah The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Heidari, Hamed Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]

J

  • Jafarzadeh Kenari, Mehdi Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]

K

  • Kashipazan Javan, Atefeh An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Khodadad Hosseini, Seyed Hamid The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Khoddami, Soheila The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Kordnaije, Asadollah The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]

M

  • Mohammadshafiee, Majid The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]

N

  • Najafi Siahroudi, Mahdi An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]

O

  • Orak, Farzaneh Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Osanlou, Bahare The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]

P

  • Parishan, Fatemeh Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]

R

  • Rahmatbadi, Yazdan The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Rousta, Ahmad Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]

S

  • Samiei Nasr, Mahmoud An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Shahhoseini, Mohammadali The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Shah Hosseini, Mohammad Ali Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Shahtahmasbi, Esmaeil The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]

Y

  • Yarahmadi, Ali An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]

Z

  • Zangian, Somayeh Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Zeynvand Lorestani, Hanzaleh An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]