A
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Advertising
Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
B
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B2B Business
Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
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Brand citizenship behavior
Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]
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Brand commitment
Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
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Brand Engagement
Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
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Brand Fidelity
Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
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Brand identification
Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
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Brand legitimacy
Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
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Brand Management
Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
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Brand pathology
Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]
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Brand revival
Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]
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Brand trust
Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]
-
Brand Value
designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
C
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Consumer Behavior
Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
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Customer Confusion
Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
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Customer Revenge
Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024]
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Customer satisfaction
Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
F
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Flow Experience
Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
-
Fuzzy TISM
Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024]
L
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Life Insurance. Grounded Theory
Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
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Loyalty
designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
O
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Old brands
Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]
P
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Pricing
designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
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Private label attitude
Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
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Private label brand
Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
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Private label trust
Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
Q
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Q method
Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
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Quality of Alternatives
Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
S
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Shiraz
Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
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Social responsibility
designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
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Store loyalty
Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
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Sustainable Branding
Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
T
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Tourism
Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
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Trust
designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
U
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Urban tourism
Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
V
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Visual Metaphor
Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
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Visual Rhetoric
Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
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