Keyword Index

A

  • Advertising Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]

B

  • B2B Business Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
  • Brand citizenship behavior Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]
  • Brand commitment Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand Engagement Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
  • Brand Fidelity Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand identification Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand legitimacy Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
  • Brand Management Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Brand pathology Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]
  • Brand revival Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]
  • Brand trust Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]
  • Brand Value designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]

C

  • Consumer Behavior Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
  • Customer Confusion Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
  • Customer Revenge Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024]
  • Customer satisfaction Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]

D

F

  • Flow Experience Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
  • Fuzzy TISM Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024]

G

K

L

  • Life Insurance. Grounded Theory Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
  • Loyalty designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]

O

  • Old brands Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]

P

  • Pricing designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
  • Private label attitude Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Private label brand Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Private label trust Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]

Q

  • Q method Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
  • Quality of Alternatives Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]

S

  • Shiraz Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Social responsibility designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
  • Store loyalty Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Sustainable Branding Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]

T

  • Tourism Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Trust designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]

U

  • Urban tourism Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]

V

  • Visual Metaphor Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Visual Rhetoric Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]