Author Index

A

  • Alipour, Sima Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
  • Amirshahi, Mirahmad Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Asghari Sarem, Ali Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]

B

  • Barani, Mahshid Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]

E

  • Eafidani, Mohammad Rahim Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Ehghaghi, احقاقی Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]

F

  • Fazlzadeh, Alireza Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]

G

  • Gharishvandi, Saeid Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Ghobadi Lamuki, Tohfeh Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]

H

K

  • Kamalzade takhti, Hessamadin Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Karbalaai, Mahsa designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024]
  • Khademi-Gerashi, Mehdi Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Khalilzadeh Talatapeh, Masumeh Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]

M

  • Maleki MinBashRazgah, Morteza Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
  • Maneshdavi, Elahe Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024]
  • Mousavi Zadeh, Seyedeh Maryam Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024]

N

  • Nagdi, Sajad Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024]
  • Nasehifar, Vahid Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024]
  • Nikbakht, Amin Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]

P

  • Paslari, Payam Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]

R

  • Rofoogarzadeh, Mahdieh Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]

S

  • Shafiei, Ali Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Shiva, Aida Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Sorourian, Mohammadreza Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]

Z

  • Zarei, Azim Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024]
  • Zarepour Nasirabadi, Ebrahim Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024]