Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company

Document Type : Research Paper

Authors

1 Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran

2 Department of management, University of Isfahan

3 Associate Prof., Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran

10.22051/bmr.2024.46221.2556

Abstract

This research aims to investigate the role of corporate social responsibility, green marketing and organizational spirituality on competitive advantage. The research statistical population consists of Barakat Al-Iraq managers and employees, of which 236 individuals were selected by convenience sampling method. Data gathering were done by using a standard questionnaire. To analyze the validly and reliability of the questionnaires, content validly, Cronbach Alpha and confirmative factor analysis methods were used. For analyzing the data and testing the conceptual model of the research, structural equation modeling method with partial least square approach were used with Smart PLS 3 software. The results show the acceptance of the first hypothesis (the impact of corporate social responsibility on organizational spirituality), the second hypothesis (the impact of corporate social responsibility on green marketing), the third hypothesis (the impact of corporate social responsibility on competitive advantage), the fourth hypothesis (the impact of organizational spirituality on green marketing), the fifth hypothesis (the impact of organizational spirituality on competitive advantage) and the sixth hypothesis (the impact of green marketing on competitive advantage).

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