Keyword Index

A

  • Advertising Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]

B

  • B2B Business Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Brand Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2024]
  • Brand Architecture a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Brand citizenship behavior Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]
  • Brand commitment Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand Engagement Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
  • Brand Fidelity Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand identification Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Branding Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Branding Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Branding The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Branding a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Brand legitimacy Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Brand Management Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Brand Management Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Brand pathology Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Brand personality Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Brand Preference Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference [Volume 11, Issue 4, 2024]
  • Brand revival Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Brand trust Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]
  • Brand Value designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]

C

  • Competitive advantage Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Consumer Behavior Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Corporate Social Responsibility Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Crowdsourcing Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Customer Confusion Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Customer Experience A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Customer Revenge Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]
  • Customer satisfaction Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]

D

  • Destination Brand Strategic Management Model Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Digikala Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference [Volume 11, Issue 4, 2024]
  • Digital insurance A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Digital transformation A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]

F

  • Flow Experience Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
  • Fuzzy Mapping Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Fuzzy TISM Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]

G

  • Green brand equity Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2024]
  • Green Marketing and Organizational Spirituality Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Grounded Theory Approach Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]

H

  • Higher Education System The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Holding a Model of Branding in Holding [Volume 11, Issue 4, 2024]

I

  • Improving the digital customer experience A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Instagram Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2024]

K

L

  • Life Insurance. Grounded Theory Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Loyalty designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]

M

  • Marketing Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Marketing Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Medicinal plants Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2024]
  • Medicinal plants research institute Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2024]
  • Multi-level model a Model of Branding in Holding [Volume 11, Issue 4, 2024]

O

  • Old brands Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]

P

  • Pathology The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Pattern a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Personal Brand Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2024]
  • Pricing designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Private label attitude Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Private label brand Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Private label trust Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Process Model Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]

Q

  • Q method Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Quality of Alternatives Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]

S

  • Shiraz Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Social responsibility designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Store loyalty Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Sustainable Branding Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]

T

  • Theories of creativity Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Tourism Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Trust designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]

U

  • University Branding The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Urban tourism Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]

V

  • Visual Metaphor Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Visual Rhetoric Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]