Keyword Index

A

  • Adaptation Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • ADO framework Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Advertising The effect of cause involvement and skepticism about cause related marketing on consumer attitudes toward brand, advertising and purchase intention [Volume 5, Issue 2, 2018, Pages 82-53]
  • Advertising Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Advertising Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Advertising Believability Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Affective Commitment The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
  • Affective response The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Affinity Diagram Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Altruism The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Alzahra University Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Antecedents of Employer brand Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Antecedents of the brand love Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Apparel Industry Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
  • Applied Thematic Analysis Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Appropriate Solutions Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
  • Archetype The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Artificial Intelligence Algorithm Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • ASMR Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Attitudes to purchase Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Attitudes towards mobile advertising Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Attitude to green packaging Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Attitude toward the Celebrity Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Audit Committee Features Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]

B

  • B2B Brand Equity Elements Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • B2B Business Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • B2B Market Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Banking Industry Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
  • Banking Industry Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Banking Industry Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Banking Industry Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
  • Barriers and Challenges Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
  • BCM . China Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
  • Behavioral Intention Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
  • Betrayal of the brand&rdquo Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Black Energy Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Brand Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Brand Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Brand Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Brand An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Brand The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Brand Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Brand Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Brand Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
  • Brand Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
  • Brand The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Brand Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Brand The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Brand Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
  • Brand Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Brand Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Brand Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
  • Brand Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2021, Pages 207-250]
  • Brand Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Brand Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Brand Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2024]
  • Brand Advocacy Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Brand Advocacy Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Brand agility Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Brand anthropomorphism The effect of brand anthropomorphism dimensions on customer purchase intention [(Articles in Press)]
  • Brand Architecture a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Brand association Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Brand association Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Brand Associations Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Brand Attachment A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Brand attitude The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Brand attitude Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Brand attitude The effect of cause involvement and skepticism about cause related marketing on consumer attitudes toward brand, advertising and purchase intention [Volume 5, Issue 2, 2018, Pages 82-53]
  • Brand Authenticity Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Brand Authenticity The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Brand Avoidance Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
  • Brand Awareness The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Brand Awareness Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Brand Awareness The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
  • Brand Awareness The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
  • Brand building Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Brand citizenship behavior The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand citizenship behavior Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Brand citizenship behavior Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Brand citizenship behavior Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
  • Brand citizenship behavior A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Brand citizenship behavior Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]
  • Brand commitment Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Brand commitment Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Brand commitment Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand community The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Brand community A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Brand Concept Map Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Brand Conceptual Map Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map [Volume 6, Issue 4, 2019, Pages 109-133]
  • Brand Crisis Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
  • Brand Culture Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Brand Culture FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Brand Dependence Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Branded Production Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
  • Brand Engagement Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • Brand Engagement The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
  • Brand Engagement The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Brand Engagement Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
  • Brand Equity Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Brand Equity Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Brand Equity The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand Equity Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Brand Equity Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Brand Equity Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Brand Equity The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Brand Equity Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Brand Equity Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Brand Equity Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Brand Equity The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Brand Equity The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2023, Pages 241-276]
  • Brand Equity The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Brand Equity The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2023, Pages 13-66]
  • Brand Equity Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
  • Brand Equity The impact of applying Gamification on brand equity of emerging sport brands [Volume 10, Issue 4, 2023, Pages 161-192]
  • Brand Essence Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Brand evangelism Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand Experience Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Brand Experience Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
  • Brand Experience The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand Experience The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2023, Pages 13-66]
  • Brand extension Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Brand familiarity Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Brand Fascination The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
  • Brand Fidelity Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand Hate Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2021, Pages 198-147]
  • Brand Hate Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Brand identification Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand identification The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand identification A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Brand identification Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Brand image Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Brand image Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Brand image The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand image Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Brand image The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Brand image Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Brand image Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Brand image Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Brand image The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2018, Pages 107-140]
  • Brand image Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map [Volume 6, Issue 4, 2019, Pages 109-133]
  • Brand image Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Brand image Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Brand image The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
  • Brand image Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Brand image Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Brand image The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Brand image Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Brand image Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Brand image of Alzahra University Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Branding Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Branding Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
  • Branding Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Branding Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
  • Branding Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Branding The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Branding Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Branding Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Branding Public Policies Branding; Benefits, Challenges and Solutions [Volume 8, Issue 2, 2021, Pages 52-83]
  • Branding Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Branding Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Branding key success factors in Reviving Graveyard Brands [Volume 9, Issue 4, 2022, Pages 111-142]
  • Branding Presenting the branding model of technological products in knowledge-based companies [Volume 10, Issue 3, 2023, Pages 91-132]
  • Branding Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
  • Branding Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Branding Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Branding The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Branding a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Brand Innovation The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Brand intimacy Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand Journalism The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
  • Brand Knowledge A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Brand Language Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Brand Leadership Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Brand legitimacy Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Brand Love Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Brand Love Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Brand Love Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Brand Love Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Brand Love The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand Love Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Brand Love Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Brand Love Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
  • Brand Love The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
  • Brand Love The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Brand Loyalty An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Brand Loyalty The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Brand Loyalty Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Brand Loyalty Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Brand Loyalty Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • Brand Loyalty Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Brand Loyalty The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Brand Loyalty The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
  • Brand Loyalty The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users) [Volume 8, Issue 4, 2021, Pages 169-206]
  • Brand Management Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Brand Management Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Brand Management Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Brand Management Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Brand Management Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Brand Management Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Brand name An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Brand passion Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Brand passion Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Brand pathology Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Brand Performance The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Brand personality An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Brand personality The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Brand personality Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Brand personality The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Brand personality Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Brand personality The effect of brand personality on share of wallet with role of relationship constructs in retail chain industry [Volume 6, Issue 3, 2019, Pages 125-148]
  • Brand personality Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Brand personality The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Brand personality Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Brand Personality Difficulty and Disorder Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
  • Brand Personality Quality (BPQ) Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
  • Brand Personas Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Brand Position Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Brand Positioning Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Brand Preference The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Brand Preference Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference [Volume 11, Issue 4, 2024]
  • Brand pride Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Brand purchase intention Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Brand&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Brand-related factors Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • Brand relationship quality The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Brand Repositioning Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Brand reputation Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Brand revival Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Brand Social Power Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Brand trust Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Brand trust The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Brand trust The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand trust Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
  • Brand trust Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]
  • BRAND TYPE Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • Brand Value Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Brand Value designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Brand with No Personality Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
  • Building A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Business Intelligence The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
  • Business Intelligence Assets The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
  • Business Intelligence Capabilities The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]

C

  • Carpet National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Causal Conditions Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Cause-related brand Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Cause-related buying motives Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • CBBE Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • CELEBRITY CONVERGENCE Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • CELEBRITY CREDIBILITY Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • Celebrity endorsement Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Celebrity endorsement Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Charmaz Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • City branding A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • City management A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Civic Virtue The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Clothing Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Co Branding Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Co-Creation Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
  • Cognitive complexity Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Cognitive Experience The effect of brand anthropomorphism dimensions on customer purchase intention [(Articles in Press)]
  • Cognitive response The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Competitive advantage The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Competitive advantage The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Competitive advantage Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Competitive Dynamics Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
  • Conditions of certainty and uncertainty Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Congruency An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Conscientiousness The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Conscious Emotions. Perceived Intimacy The effect of brand anthropomorphism dimensions on customer purchase intention [(Articles in Press)]
  • Consensus Map Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Consequences of Employer brand Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Consequences of the brand love Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Conspicuous consumption The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
  • Constructing Grounded theory Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Construction Industry Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Consumer attitudes Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Consumer Behavior Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Consumer Behavior The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Consumer Behavior Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Consumer Behavior MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
  • Consumer Behavior Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Consumer Behaviour Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Consumer-Brand Engagement Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Consumer-brand identification An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Consumer-brand identification Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Consumer Brand Identification Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
  • Consumer brand relationship Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Consumer brand relationship Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Consumer Confusion Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Consumer engagement&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Consumer–Brand Identity ‎Theory Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Consumer–Brand Relationship Theory Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Consumer perception of ethical brand" The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism [Volume 8, Issue 3, 2021, Pages 230-199]
  • Consumer Psychology of Brand, KANO, QFD, PARETO Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Consumer Revenge Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Consumer's emotion Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Consumer’s Expenditures Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Context effect The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Continuance Intention of Using A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
  • Copycat Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Corona Virus Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Corporate Brand Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Corporate Branding Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Corporate economic responsibility Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Corporate Reputation Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Corporate Reputation Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Corporate Social Responsibility The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Corporate Social Responsibility Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Corporate Social Responsibility Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Counterfeit Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Counterfeit brand buyers Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Counterfeit luxury brand Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Counterfeit luxury brands Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Counterfeit Product Designing and explaining the behavior model of counterfeit goods consumers (Products studied: sports shoes, perfume, sunglasses and auto spare parts) [Volume 5, Issue 4, 2018, Pages 141-182]
  • Counterfeit products Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Country of Origin Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
  • Country of Origin Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
  • Courtesy The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • COVID 19 Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic [Volume 9, Issue 3, 2022, Pages 221-254]
  • Credibility The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Crowdsourcing Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Cultural differences The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Cultural Environment The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Cultural Intelligence The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Customer-Brand congruence The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Customer brand Engagement Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
  • Customer brand Engagement Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2019, Pages 15-64]
  • Customer Comments Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Customer Confusion Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Customer Delight Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Customer Engagement Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2019, Pages 15-64]
  • Customer Experience A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Customer Experiential Value The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Customer Interactions Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Customer loyalty An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Customer loyalty The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Customer loyalty Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Customer loyalty Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Customer loyalty Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Customer loyalty Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Customer Orientation The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Customer Perceived Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Customer Relationship Management Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Customer Relationship Managements Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
  • Customer relationship quality Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Customer Response Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
  • Customer Revenge Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Customer Revenge Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]
  • Customers Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Customer satisfaction An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Customer satisfaction Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Customer satisfaction The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Customer satisfaction Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Customer satisfaction Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Customer satisfaction Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]
  • Customer Segmentation Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
  • Customer self-concept The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Customer self-image An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Customers’ perception of brand image Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Customers’ emotional attachment to brand The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Customer trust Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]

D

  • Data Foundation Theory Method Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Data Mining Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
  • Decision trees A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
  • Desirable behavioral intentions A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • Desire for Revenge Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Desire to retaliate and avoid the brand&rdquo Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Destination brand Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Destination Brand Awareness The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination Brand Experience The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination Brand Identification The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination Brand Strategic Management Model Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Destination Image The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2021, Pages 103-106]
  • Destination marketing A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Diaspora marketing Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
  • Different brand Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Diffusion effect The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
  • Digikala Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference [Volume 11, Issue 4, 2024]
  • Digital Banking Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Digital insurance A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Digital Marketing Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Digital transformation A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Dimensions of Social Capital Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
  • Discounts Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]

E

  • Earning per share approach A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Economic Risk The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • Economic Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Effects of country of origin Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Electrical appliances A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
  • Electroencephalogram Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Electronic Purchases Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Electronic word of mouth Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Electronic Word-of-Mouth Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Emergent MarketsICT Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Emotional & Symbolic Features Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Employee-based Brand Equity A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Employee Engagement Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Employee Engagement The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Employee Personal Branding Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
  • Employee Retention Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Employees Brand Love The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
  • Employer brand Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Employer brand Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Employer brand Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Employer brand Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
  • Employer brand Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
  • Employer Branding Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Employer Branding Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
  • Employer Branding The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Employer Branding Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
  • Energy Drink Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Entrepreneurial Branding Model Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Environmental Stimuli Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
  • Ethnicity Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
  • Ethnicity Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Ethnicity Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Expected Emotion The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Experiential Marketing The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Experiential Marketing Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
  • Expertise The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2018, Pages 107-140]
  • Expertise trust Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Exploration Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Export The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Export marketing strategy The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • External relations of managers and organization The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]

F

  • Fars province tourism Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Feature individuals Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Financial risk The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • Firm Performance The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]
  • Firm value The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
  • Flow Experience Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site) [Volume 11, Issue 1, 2024, Pages 143-174]
  • FMCG Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Focused Group Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Foreign Brands Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2018, Pages 183-216]
  • Fuel distribution Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Functional risk The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Future Studies Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Fuzzy DEMATEL Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Fuzzy Mapping Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Fuzzy TISM Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]

G

  • Generations Variation MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
  • Genetic algorithms A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
  • Genuine products Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Genuine products Designing and explaining the behavior model of counterfeit goods consumers (Products studied: sports shoes, perfume, sunglasses and auto spare parts) [Volume 5, Issue 4, 2018, Pages 141-182]
  • Geographic Variable The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • George Kelly's theory Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Goods Market The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Grand Theory Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Green brand associations Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Green brand equity Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2024]
  • Green brand image The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Green brand satisfaction Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Green capabilities The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Green manufacturing Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Green Marketing Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Green Marketing and Organizational Spirituality Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Green packaging Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Green products Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Green purchase intention Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Grounded Theory Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Grounded Theory Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Grounded Theory Designing a sports urban brand with grounded theory approach [Volume 4, Issue 2, 2018, Pages 69-106]
  • Grounded Theory Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Grounded Theory Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Grounded Theory Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
  • Grounded Theory Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Grounded Theory Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
  • Grounded Theory Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Grounded Theory Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Grounded Theory Approach Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Grounded Theory Method (GTM) The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2023, Pages 241-276]
  • Guerrilla Marketing Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Guerrilla Marketing The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]

H

  • Hamedan Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Hamrahe Aval Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map [Volume 6, Issue 4, 2019, Pages 109-133]
  • Hamrah e avval Corporate Branding Model in the Mobile Operator Industry (As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
  • Handmade Carpet The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Harmonious Brand Passion Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Hate for the brand&rdquo Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Hedonic Shopping Value The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]
  • Hedonic Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Hedonic Value The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
  • Hedonic Value A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]
  • Higher Education System The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Holding a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Hospital brand image Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Hotel Industry The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Human Capital Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Human Resource Brand-building Behaviors Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Human Resource Communication Behaviors Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Human Resources FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Human resources attraction Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]

I

  • ICT Industry Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Image The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Imitation Level Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Imitation Recognition Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Imitation Type Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Improving the digital customer experience A Model for Enhancing Digital Customer Experience in the Insurance Industry [Volume 11, Issue 4, 2024]
  • Impulse Buying Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • In-Depth Interview Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Individual Factors Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Industrial Brand Equity The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2023, Pages 241-276]
  • Industrial market The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Industry Sector Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
  • Information Technology Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Innovation The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Inside- out marketing capability The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]
  • Instagram Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Instagram Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2024]
  • Institutional Reputation The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
  • Insurance Industry Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
  • Intensity of social network use Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic [Volume 9, Issue 3, 2022, Pages 221-254]
  • Interactive Impact Analysis Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Interactive Marketing The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
  • Internal branding The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • Internal Communication Satisfaction The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Internal Market Orientation A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • International Advertising&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • International Intern and Aiesec Identification of dimensions affecting nation brand association on attracting international students with entrepreneurial intent [Volume 4, Issue 2, 2018, Pages 107-132]
  • International marketing Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
  • Interpretive Structural Modeling Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Interpretive Structural Modeling Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling [Volume 9, Issue 1, 2022, Pages 215-250]
  • Interpretive Structural Modeling How to form brand tribalism with interpretative-structural modeling method [Volume 10, Issue 3, 2023, Pages 55-90]
  • Interpretive Structural Modelling Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Interventional Conditions Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Involvement Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Iran Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Iran Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
  • Iranian brand A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2018, Pages 107-134]
  • Iranian cars Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Iranian Futsal League The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Iran Nation Brand Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
  • IRIB Organization Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • ISM (interpretative- structural modelling) Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]

J

  • Job Satisfaction Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
  • Job Turnover Intentions The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]

K

  • Kashan city Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
  • Keywords: “Brand Hate” The Effect of Dimensions of Brand Hate on Consumer Behavior [Volume 10, Issue 1, 2023, Pages 99-144]
  • Keywords: Brand Value Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Keywords: Retailer personality Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Keywords: social media marketing The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2023, Pages 13-66]
  • Knowledge Based Enterprise The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2021, Pages 146-115]
  • Knowledge Management Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Knowledge of Persuading Consumer Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]

L

  • Laddering Technique Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Leadership Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2019, Pages 135-168]
  • Leadership Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Leadership Brand Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2019, Pages 135-168]
  • Leadership capital Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2019, Pages 135-168]
  • League Brand The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Life Insurance. Grounded Theory Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Liquidity Rate The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
  • Lived Experience Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Local Tea Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Logo attitude The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Logo design The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Logo personality The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Logo renovation The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Love for the brand&rdquo Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Loyalty Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Loyalty Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
  • Loyalty designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Loyalty and appropriate prices Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Luxury brand Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Luxury brand Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
  • Luxury brand The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Luxury brand Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Luxury Brand purchasing Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
  • Luxury brands Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
  • Luxury Goods Purchase Intention The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]

M

  • Mall Environment The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]
  • Mall Revisit Intention The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]
  • Management Features Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Manufacturer logo The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Marketing Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Marketing The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2018, Pages 135-172]
  • Marketing FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Marketing Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Marketing Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Marketing capabilities Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Marketing capabilities Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Marketing channels Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Marketing Mix Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
  • Marketing Mix MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
  • Marketing mix elements Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • Market Orientation The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Market Potential The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Market sensing Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • MAXQDA software Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
  • Meaningful triggers Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Means-End Theory Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Measuring Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Media Brand Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Media Richness Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
  • Medicinal plants Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2024]
  • Medicinal plants research institute Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2024]
  • Mellat Bnak Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Mental Models Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2018, Pages 183-216]
  • Mental patterns Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Message factors Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Messengers Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Meta-analysis Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Meta-analysis Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Meta-Synthesis Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2023, Pages 125-160]
  • Mind Map Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
  • Mixed-method Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Mobile buyers Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Mobile Instant Messaging Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Mobile operator Corporate Branding Model in the Mobile Operator Industry (As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
  • Moghan agriculture and industry FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Monitoring Criteria Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Motivation Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
  • Multi-level model Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
  • Multi-level model a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Multiple Attribute Decision Making Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]

N

  • NAJA brand Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • NAJA brand image Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • National brand Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • National brand Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
  • National brand The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • National brand National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • National Iranian Oil Refinery and Distribution Company (NIOPDC) Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Nation Brand Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
  • Nation Branding Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
  • Nation Image Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
  • Negative experiences&rdquo Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Neuro Marketing Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Nostalgic Brand Experience Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]

O

  • Obsessive Brand Passion Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Ofogh Kourosh stores The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Old brands Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Online Brand Community Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Online Brand Community Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • Oppositional Brand Loyalty Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Organic Products Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Organizational Agility The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Organizational Citizenship Behavior The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Organizational Citizenship Behavior Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Organizational Citizenship Behavior Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Organizational identity The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • Organizational Pride Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Organizational support Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
  • Organizational support The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2022, Pages 143-184]
  • Organizational trust The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
  • Organization performance Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Outside- in marketing capability The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran) [Volume 9, Issue 2, 2022, Pages 43-78]

P

  • Partner Selection Framework Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Pathology The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Pattern a Model of Branding in Holding [Volume 11, Issue 4, 2024]
  • Perceived Benefits Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Perceived Brand Relation Orientation The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Perceived Brand Value Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
  • Perceived Quality Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Perceived risk Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Perceived risk Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Perceived Transparency Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight [Volume 4, Issue 2, 2018, Pages 131-170]
  • Perceived value Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Perceived value The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Perceived value The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Personal Brand Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Personal Brand Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2024]
  • Personal constructs psychology Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Personnel perception Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
  • Petanque Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Phenomenological Method Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Phenomenology The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Phenomenology Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Physical Conditions of the Organization Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Place Marketing Designing a sports urban brand with grounded theory approach [Volume 4, Issue 2, 2018, Pages 69-106]
  • Police brand Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Political Environment The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Political Risk The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2021, Pages 114-85]
  • Positioning Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Positive. Negative and Two-Sided Brand Personality Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]
  • Positive Word-of-Mouth The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2023, Pages 193-240]
  • PPBI Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Price to sales approach A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Pricing designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Private label attitude Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Private label brand Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Private label trust Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Process Model Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Product name An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Product Taste Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Professional Athletes Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Promotional Alliance Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Pronounceable Stock Ticker Symbol The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
  • Purchase Behavior A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Purchase continuation of a counterfeit product Designing and explaining the behavior model of counterfeit goods consumers (Products studied: sports shoes, perfume, sunglasses and auto spare parts) [Volume 5, Issue 4, 2018, Pages 141-182]
  • Purchase experience Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Purchasing intention Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Purchasing intention Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]

Q

  • Q method Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Q - methodology Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2018, Pages 13-40]
  • Q Methodology Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2018, Pages 183-216]
  • Q Methodology Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
  • Qualitative Content Analysis Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
  • Qualitative Modeling Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • QUALITATIVE MODERATOR VARIABLE Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • Quality of Alternatives Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment [Volume 11, Issue 1, 2024, Pages 59-102]

R

  • Railroad Transportation Companies The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2018, Pages 41-78]
  • Rating Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Recommendation to Others A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Redbull Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Refueling station Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Regretting the Brand Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
  • Relational capital Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Relational Individuals Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Relationship commitment Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Repatronage Intention The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
  • Repurchase Intention A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Retailer Brand Competitiveness Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 44-15]
  • Return Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Revenge Behavior Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • RFM Model Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]

S

  • Saffron The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Sales promotion Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Satisfaction Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
  • Screening Fuzzy Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Self-Concept Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Self-Concept Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Service Failure Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2021, Pages 13-52]
  • Service Innovation The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Service Quality The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Service quality satisfaction Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Services Quality The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Service ذrand identity Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City) [Volume 4, Issue 1, 2018, Pages 79-106]
  • Shannon Entropy Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
  • Sharing Economy Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Shiraz Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Signaling theory The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Signal theory Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
  • Signal theory Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Small and Medium Sized Businesses Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Social Brand Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Social Branding Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Social environmental factors Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Social Irresponsibility Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Social Media The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Social Media Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Social Media Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
  • Social Media Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Social Media Marketing Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
  • Social Media Video Content Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Social Network Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • Social networking sites Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Social network&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Social Presence The effect of brand anthropomorphism dimensions on customer purchase intention [(Articles in Press)]
  • Social responsibility Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Social responsibility Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Social responsibility Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Social responsibility Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Social responsibility designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Social Security Organization Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Social Security Organization Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2021, Pages 84-45]
  • Social Support Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]
  • Soft power Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Soroush Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Sound symbolism An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Sport brand The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2022, Pages 241-287]
  • Sportsmanship The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Startups The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
  • Statistics Center of Iran Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach [Volume 10, Issue 3, 2023, Pages 221-262]
  • Store brand The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Store brand National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Store brand personality A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • Store loyalty Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Story personality&rdquo The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Structural capital Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Structural-Interpretative Modeling Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Subjective Norms Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
  • Sustainable Branding Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Sustainable Brand Loyalty Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Switching cost Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Switching costs The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Switching intention Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Symbolic Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Systematic Literature Review Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Systematic Review Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • System dynamics Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]

T

  • Tap30 The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
  • Team Cohesion The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Technology Presenting the branding model of technological products in knowledge-based companies [Volume 10, Issue 3, 2023, Pages 91-132]
  • Tejarat Bank Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Tendency to quit job The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • Text Mining Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • The aim of this study is to explain the role of tourist experience of the tourism destination brand on value co-creation in the destination by focusing on the mediating role of destination brand love. The statistical population of the study is domest The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2020, Pages 89-118]
  • Thematic analysis Thematic Analysis Method Application in Recognizing Brand Agility [Volume 4, Issue 4, 2018, Pages 79-112]
  • Thematic analysis Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Theories of creativity Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Theory-Generating Meta-synthesis Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
  • Tiles A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Topsis Identifying and Prioritizing Effective Factors on Personal Branding of Commercial Company Managers in Social Networks [Volume 10, Issue 1, 2023, Pages 213-258]
  • Tourism Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Trade banking system Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2022, Pages 13-64]
  • Trademark development Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
  • Trademark management Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
  • Trademark recreation Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
  • Traditional Media Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
  • Tribe How to form brand tribalism with interpretative-structural modeling method [Volume 10, Issue 3, 2023, Pages 55-90]
  • Trust Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan [Volume 9, Issue 3, 2022, Pages 143-178]
  • Trust designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Two-Step Algorithm Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]

U

  • Unconventional brands Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Undesirable behavioral intentions and Meta-Synthesis A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • University Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
  • University Branding Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2022, Pages 66-110]
  • University Branding The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Urban brand Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
  • Urban branding Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
  • Urban branding Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2021, Pages 131-168]
  • Urban marketing Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City [Volume 4, Issue 1, 2018, Pages 173-190]
  • Urban tourism A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Urban tourism Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • User Experience Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • User Generated Content Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Utilitarian Shopping Value The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]
  • Utilitarian Value A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Utilitarian Value A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2022, Pages 185-240]

V

  • Vacant Capacity Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]
  • VALS life style Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
  • Value Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Value creation practices The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Value of Social Networks Advertising Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]
  • Vikor Method Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
  • Virtual Social Network Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
  • Virtual Sport Event Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Visual Metaphor Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Visual Rhetoric Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Vivid and Pale Brand Personality Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2023, Pages 67-124]

W

  • Willingness to pay Higher Prices The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • WOM Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Word of mouth Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram) [Volume 8, Issue 1, 2021, Pages 149-188]
  • Word of mouth advertising Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Word of Mouth (WOM) Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]

Z

  • Zmet Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
  • ZMET technique Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]