Author Index

A

  • Abbasi Esfanjani, Hossein Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference [Volume 11, Issue 4, 2025]
  • Ahadmotlaghi, Ehsan Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2025]
  • Aivazi Heshmat, Ali Asghar Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Alipour, Sima Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Aljadyawi, Qasim Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Amiri, Saba Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Amiri Aghdaie, Seyed Fathollah Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Amirshahi, Mirahmad Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Asghari Sarem, Ali Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]

B

  • Barani, Mahshid Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]

D

  • Dadashi, Mohammad Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]

E

  • Eafidani, Mohammad Rahim Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Ebrahimi, Elham The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Ehghaghi, احقاقی Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Esfidani, Mohammad Rahim Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2025]

F

  • Fazlzadeh, Alireza Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]

G

  • Gharishvandi, Saeid Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Ghobadi Lamuki, Tohfeh Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Golian, Hamidreza The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]

H

  • Hosseini, Mirza Hassan Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Hosseinzadeh Shahri, Masoumeh Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]

K

  • Kamalzade takhti, Hessamadin Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Karbalaai, Mahsa designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Khademi-Gerashi, Mehdi Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Khadivian, Alireza Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Khalilzadeh Talatapeh, Masumeh Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Khodakarami, Amirhossein Investigating the effect of Brand gender on purchase intention in Instagram (Novincharm Case Study) [Volume 11, Issue 4, 2025]
  • Khorshidi, GholamHossain Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Kordnaeij, Asadollah a Model of Branding in Holding [Volume 11, Issue 4, 2025]

M

  • Mahmoudi Maymand, mohammad Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Maleki MinBashRazgah, Morteza Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Maneshdavi, Elahe Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]
  • Mohammad Shafiee, Majid Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Moshabaki, Asghar a Model of Branding in Holding [Volume 11, Issue 4, 2025]
  • Mousavi Zadeh, Seyedeh Maryam Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]

N

  • Nagdi, Sajad Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Nasehifar, Vahid Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Nasrolahi Vosta, Simin a Model of Branding in Holding [Volume 11, Issue 4, 2025]
  • Nikbakht, Amin Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Norouzi, Hossein Investigating the effect of Brand gender on purchase intention in Instagram (Novincharm Case Study) [Volume 11, Issue 4, 2025]

P

  • Paslari, Payam Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]

R

  • Rofoogarzadeh, Mahdieh Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]

S

  • Sadeghvaziri, Faraz The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Shafiei, Ali Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Shiva, Aida Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Sorourian, Mohammadreza Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]

V

  • Vazirigohar, Hamidreza Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2025]

Y

  • Yaghobvand, Bahman Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2025]
  • Yarahmadi, Leila Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]

Z

  • Zandi Nasab, Mostafa Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2025]
  • Zarei, Azim Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Zarepour Nasirabadi, Ebrahim Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]