Author Index

A

  • Akbari, Peyman The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2024, Pages 193-240]
  • Alhosseini Almodarresi, Seyed Mahdi Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Alipour Darvishi, Zahra Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Alirezaei bejestani, Ali The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Azar, Adel MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]

B

  • Bakhshizadeh Borj, Kobra Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]
  • Behboodi, omid The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]

D

  • Dehdashti Shahrokh, Zohreh Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]
  • Dehghanizadeh, Marziyeh The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2024, Pages 193-240]

E

  • Ebrahimi, Abdolhamid Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Eskandarpoor, Behrooz FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Esmaeilinasab, Maryam Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2024, Pages 67-124]

F

  • Faridniya, Hossein The impact of applying Gamification on brand equity of emerging sport brands [Volume 10, Issue 4, 2024, Pages 161-192]

H

  • Haghighinasab, Manijeh The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2024, Pages 13-66]

J

  • Jahedi, Pedram Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]

K

  • Kheiri, Bahram The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2024, Pages 241-276]
  • Khoddami, Soheila Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]

L

  • Lari, Mahnaz Pattern of factors affecting customer resistance in industrial markets [Volume 10, Issue 2, 2023, Pages 13-46]

M

  • Maleki MinBashRazgah, Morteza MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
  • Manouchehri, Jasem Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Manouchehri, Masoumeh Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Mansouri Moayyed, Fereshteh Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2024, Pages 67-124]
  • MirzaeianKhamseh, Payvand The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2024, Pages 13-66]
  • Mohammadi nasab, Mahdi Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
  • Mohammadzadeh, Zahra The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Mosavi, Seyed Mohsen FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Movahed, Sayed Mohammad Reza Identifying and Prioritizing Effective Factors on Personal Branding of Commercial Company Managers in Social Networks [Volume 10, Issue 1, 2023, Pages 213-258]

N

  • Naghash, Arash Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • Najafi Duraki, Elahe The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2024, Pages 193-240]
  • Nasehifar, Vahid Pattern of factors affecting customer resistance in industrial markets [Volume 10, Issue 2, 2023, Pages 13-46]
  • Nazari, Mohsen Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Nematizadeh, Sina The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2024, Pages 241-276]
  • Norouzi, Hossein Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]

P

  • Poorrezaei, Mojtaba Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]

R

  • Rahbari Pak, Nahid The Effect of Dimensions of Brand Hate on Consumer Behavior [Volume 10, Issue 1, 2023, Pages 99-144]
  • Rasty, Fereshte Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Razmi, Zahra Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
  • Rezaei dolatabadi, Hossein Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]

S

  • Sadeghi, Sahra Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
  • Sadeghiani, Farshad Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2024, Pages 67-124]
  • Saebnia, Somayeh FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Saeednia, Hamidreza Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Saeida Ardekani, Saeid Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Soltani Tajabadi, Marzieh The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2024, Pages 13-66]

T

  • Taati, Roza Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Tabataba, Seyed Mohammad Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Taheri Goodarzi, Hojjat The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
  • Taleghani, Mohammad Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Torabi, Mohammad Amin Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Torkestani, Mohammad Saleh Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]

Y

  • Yazdani, Naser The Effect of Dimensions of Brand Hate on Consumer Behavior [Volume 10, Issue 1, 2023, Pages 99-144]

Z

  • Zarei, Ghasem Identifying and Prioritizing Effective Factors on Personal Branding of Commercial Company Managers in Social Networks [Volume 10, Issue 1, 2023, Pages 213-258]
  • Zarei, Ghasem Presenting the branding model of technological products in knowledge-based companies [Volume 10, Issue 3, 2023, Pages 91-132]