Author Index

A

  • Abbiat, Ali The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2023, Pages 143-184]
  • Akbari, Peyman The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2023, Pages 143-184]
  • Akhavan Kharazian, Maryam The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Albonaiemi, Ebrahim Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Alipour, Sima Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Amini, Alireza Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Andervazh, leila Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Askarifar, Kazem Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Asnaashari Esfahani, Erfan A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]

B

  • Bahrainizad, manizheh Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Bolandparvaz, Mohammadamin Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]

D

  • Dadbeh, Shiva The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Dehghanan, Hamed Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2023, Pages 13-64]
  • Dehghanizadeh, Marziyeh The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2023, Pages 143-184]
  • Dehyadegari, Saeid Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]

E

  • Eafidani, Mohammad Rahim Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Ebrahimi, Abolghasem Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Emami, Maryam The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2023, Pages 241-287]
  • Eskandari, Nafiseh National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Esmaeilpour, Majid Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]

H

  • Habibi Pour, Nazanin A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2023, Pages 185-240]
  • Haghighinasab, Manijeh Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Hashemi, Kazem Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2023, Pages 13-64]

K

  • Karimi Alavijeh, Mohammad Reza Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2023, Pages 13-64]
  • Keimasi, Masoud Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]

M

  • Mohammad Hosseini, Zahra Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Mohammadi, Mahdi Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Mohammadi nasab, Mahdi National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Mousavi, seyed Najmmedin key success factors in Reviving Graveyard Brands [Volume 9, Issue 4, 2023, Pages 111-142]

N

  • Naami, abdollah Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Nikian, setareh Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Norouzi, Hossein The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
  • Norouzi, Hossein Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
  • Norouzi Seyed Hoseini, Rasool The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2023, Pages 241-287]

P

  • Poodat, Mohammadali Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Poursaeed, Mohammad mehdi Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]

R

S

  • Salimi, Ghasem Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Sedighi Keradeh, Sara Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Sheikh Aghaei, Klara Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]

T

  • Torkzadeh, Jafar Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]

Y

  • Yazdanshenas, Mehdi A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Yazdi Joshaghani, Mostafa Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]