Author Index

A

  • Abbasi Esfanjani, Hossein Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference [Volume 11, Issue 4, 2025]
  • Abbiat, Ali The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2023, Pages 143-184]
  • Abdolbaghi Ataabadi, Abdolmajid Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange [Volume 4, Issue 4, 2018, Pages 39-59]
  • Abdolvand, Neda Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Abdolvand, Neda Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2020, Pages 15-64]
  • Abdolvand, Sareh Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Abedi, Abolfazl Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Abooei, Monireh Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Adibi, Azadeh The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate [Volume 4, Issue 3, 2018, Pages 49-76]
  • Afjahi, Seyyed Ali Akbar Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Afrakhteh, Salimeh The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
  • Aghaei, mohammad Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Aghazade, Hashem An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Aghazadeh, Hashem Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • AHADI, PARI Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Ahadmotlaghi, Ehsan Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2025]
  • Ahmadi, Akram Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
  • Ahmadizad, Arman The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2017, Pages 135-172]
  • Ahmadzadeh, Somayeh The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2017, Pages 41-78]
  • Aivazi Heshmat, Ali Asghar Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Akbari, Mohsen Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Akbari, Mohsen Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Akbari, Mohsen Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Akbari, Peyman The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2023, Pages 143-184]
  • Akbari, Peyman The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2024, Pages 193-240]
  • Akbarzadeh, Morteza Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Akhavan Kharazian, Maryam The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Alavi, Sayyed Moslem Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Alavi, Seyyed Moslem An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Alavi, Seyyed Moslem Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Albonaiemi, Ebrahim Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Alhosseini Almodarresi, Seyed Mahdi Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Alidoust, Farahnaz The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
  • Alipour, Sima Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach [Volume 9, Issue 2, 2022, Pages 13-42]
  • Alipour, Sima Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Alipour Darvishi, Zahra Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Alirezaei bejestani, Ali The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Aljadyawi, Qasim Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Allahyary, Meysam Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
  • Amini, Alireza Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Amini Kasbi, Hossein The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Aminsaremi, Nozar Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Amiri, Saba Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province) [Volume 11, Issue 3, 2024, Pages 111-156]
  • Amiri Aghdaie, Seyed Fathollah Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Amiri Aghdaie, Seyed Fathollah Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Amirshahi, Mirahamad Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Amirshahi, mir ahmad Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Amirshahi, Mirahmad Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2020, Pages 15-64]
  • Amirshahi, Mirahmad Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Amirshahi, Mirahmad Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Andervazh, leila Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Ansari, Azarnoush Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Ansari Tadi, Azarnoosh A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Aram, Farshad Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Arjang, Mohammad Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Asghari Sarem, Ali Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Asghari Sarem, Ali Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Ashkani, Mehdi Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Askarifar, Kazem Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Askarifar, Kazem Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Asnaashari Esfahani, Erfan A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Ayoubi yazdi, HAMID An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
  • Azar, Adel Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2019, Pages 7-40]
  • Azar, Adel MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
  • Azimzadeh, Seyad Morteza Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Azizi, Mohammad A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
  • Azizi, Shahriar Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
  • Azizi, Shahriar Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
  • Aznab, Elham Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]

B

  • Babaeezakilaki, Mohammad Ali Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Bagheri, Sedighe The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Bagherzadeh, Mohammad Reza Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Bahadorifar, Sahar A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
  • Bahmani, Ahmad The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Bahmani Tabrizi, Hosein Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Bahrainizad, manizheh Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Bakhshandeh, Ghasem Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Bakhshayesh, Reihane Sadat The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
  • Bakhshizadeh, Kobra Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Bakhshizadeh Baraj, Kobra Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
  • Bakhshizadeh Borj, Kobra Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]
  • Balgouri, Fatemeh Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Banimahd, Bahman Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Baradaran, Vahid Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
  • Baradaran Sorkhabi, Zahra Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2019, Pages 41-84]
  • Barani, Mahshid Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Barari, Mohsen Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Bashokouh, Mohammad Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
  • Bayatsarmadi, Samaneh Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Bazargan, Kaveh Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Behboodi, omid The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Behzadi, MohammadHassan Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2022, Pages 198-147]
  • Bigdeli, Amir Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
  • Blourparsa, Mohammadreza Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Bolandparvaz, Mohammadamin Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]

D

  • Dadashi, Mohammad Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Dadbeh, Shiva The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers [Volume 9, Issue 1, 2022, Pages 55-84]
  • Darzyan Azizi, Abdul Hadi Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Davarpanah, Fateme A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Davarzani, Naser Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Davoodi, Zahra Investigation of Persian Handmade Carpet Brand Positioning in view of European Customers [Volume 4, Issue 3, 2018, Pages 77-108]
  • Dehdashti Shahrokh, Zohre Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Dehdashti Shahrokh, Zohreh An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Dehdashti Shahrokh, Zohreh Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]
  • Dehghanan, Hamed Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2023, Pages 13-64]
  • Dehghani Soltani, Mahdi The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Dehghanizadeh, Marziyeh The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) [Volume 9, Issue 4, 2023, Pages 143-184]
  • Dehghanizadeh, Marziyeh The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2024, Pages 193-240]
  • Dehyadegari, Saeid Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Deylami Moezie, Peyman Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory) [Volume 3, Issue 4, 2016, Pages 95-122]
  • Donavan, D Todd Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Dorostkar, Ehsan Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]

E

  • Eafidani, Mohammad Rahim Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Eafidani, Mohammad Rahim Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Eafidani, Mohammad Rahim The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]
  • Eafidani, Mohammad Rahim Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Ebrahimi, Abdolhamid Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Ebrahimi, Abdolhamid Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Ebrahimi, Abolghasem Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Ebrahimi, Abolghasem Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Ebrahimi, Elham The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Ebrahimi, Mehdi Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Ebrahimi, Mehdi Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Ebrahimi, Roghayeh Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Ebrahimi, Syed Abbas Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
  • Ebrahimzadeh, Mehdi An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Ebrahimzadeh Pezeshki, Reza Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Ehghaghi, احقاقی Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Eivazinezhad, Salman Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Eivazinezhad, Salman Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory [Volume 8, Issue 1, 2021, Pages 109-148]
  • Ekhlasi, Amir A personal branding model for business coaches based on the grounded theory [Volume 4, Issue 3, 2018, Pages 11-28]
  • Emamalipoor, Zahra Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Emami, Maryam The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2023, Pages 241-287]
  • Esfidani, Mohamadrahim Influence of Consumer Brand Relationship on Brand Evangelism [Volume 3, Issue 4, 2016, Pages 157-180]
  • Esfidani, Mohammadrahim The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Esfidani, Mohammad Rahim Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2025]
  • Eskandari, Nafiseh National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Eskandarpoor, Behrooz FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Esmaeilinasab, Maryam Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2024, Pages 67-124]
  • Esmaeil Poor, Majid Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Esmaeilpour, Majid Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr) [Volume 4, Issue 3, 2018, Pages 109-142]
  • Esmaeilpour, Majid The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
  • Esmaeilpour, Majid Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Ezami, Elahe Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]

F

  • Fadaei Eshkiki, Mahdi Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Fahim, Issa Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Fakhreddin, Farbod Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2020, Pages 211-248]
  • FAREGH, Seyed Ali Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Farhadi, Elnaz The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2021, Pages 55-88]
  • Faridniya, Hossein The impact of applying Gamification on brand equity of emerging sport brands [Volume 10, Issue 4, 2024, Pages 161-192]
  • Farjamfard, Raziyeh Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Farrokhi, Zahra Customer Segmentation in the Banking Industry by Extended Model of RFMC [Volume 1, Issue 2, 2014, Pages 135-154]
  • FAYAZ, ALI Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Fazlzadeh, Alireza Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]

G

  • Ghadiri, Alireza Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Ghaffari, Mohammad A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Ghaffari, Mohammad Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Ghahremani, Ameneh The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Ghanbari, Milad The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
  • Ghare che, Manije A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Gharecheh, Manizheh Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Gharishvandi, Saeid Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Ghasemian sahebi, Ali Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • Ghasemi Namaghi, Mohammad Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Ghobadi Lamuki, Tohfeh Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Gholipour, Zahra Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Gholipour-Kanani, Yousof Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Ghoorchibeygi, Eshagh The effect of brand personality on share of wallet with role of relationship constructs in retail chain industry [Volume 6, Issue 3, 2019, Pages 125-148]
  • Ghorbani, Ali Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2020, Pages 211-248]
  • Ghorbani Farab, Mohammad Taghi Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
  • Golabi, Amir Mohammad Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Golian, Hamidreza The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Goodarzi, Abolfazl Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]

H

  • Habibi Pour, Nazanin A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values [Volume 9, Issue 4, 2023, Pages 185-240]
  • Haddadi, Sepideh The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Haghighi, Mehdi The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media [Volume 3, Issue 3, 2016, Pages 181-214]
  • Haghighinasab, Manijeh The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Haghighinasab, Manijeh The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Haghighinasab, Manijeh Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Haghighinasab, Manijeh Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Haghighinasab, Manijeh Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method) [Volume 9, Issue 3, 2022, Pages 13-58]
  • Haghighinasab, Manijeh The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2024, Pages 13-66]
  • Haghighinasab, Manizheh A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Hajian Foroushani, Yasaman Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Hamdi, Karim Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach [Volume 8, Issue 3, 2022, Pages 198-147]
  • Hamedi, Orkideh Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Hamidizadeh, Ali Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Hamidizadeh, Mohammadreza Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory [Volume 3, Issue 3, 2016, Pages 11-48]
  • Hamidizadeh, Mohammadreza Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2019, Pages 85-106]
  • Hamidizadeh, Mohammad Reza A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Harandi, Ata ollah Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender [Volume 8, Issue 2, 2021, Pages 150-190]
  • Harandi, Attaolah The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image [Volume 2, Issue 2, 2015, Pages 97-124]
  • Hasangholipoor Yasvari, Tahmoures Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Hashemi, Kazem Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2023, Pages 13-64]
  • Hashemi, Moslem Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology [Volume 4, Issue 1, 2017, Pages 13-40]
  • Hassanpour, Esmail Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
  • Heidari, Hamed Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry [Volume 2, Issue 1, 2015, Pages 135-158]
  • Heidarzadeh, kambiz Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives [Volume 4, Issue 4, 2018, Pages 147-186]
  • Heidarzadeh, kambiz Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2019, Pages 41-84]
  • Heidarzadeh, kambiz The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Heidarzadeh, kambiz Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
  • Heidarzadeh, kambiz Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Heshmati, Afshin Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2022, Pages 131-168]
  • Homayounfar, Mahdi Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Hoseini, Seyyed Yaghoob Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz [Volume 1, Issue 2, 2014, Pages 107-134]
  • Hossein Hajibabaei, Hossein The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Hosseini, Mahmood Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
  • Hosseini, Mirza Hassan Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Hosseinpour, Mahdi Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah) [Volume 8, Issue 4, 2022, Pages 131-168]
  • Hosseinzade, Ali Hussein Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Hosseinzadeh, Ali Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Hosseinzadeh Shahri, Masoumeh The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality [Volume 3, Issue 4, 2016, Pages 41-64]
  • Hosseinzadeh Shahri, Masoumeh Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Hossini Monazah, , Seyed Mahmoud The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]

I

  • Irani, Hamidreza Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Iran Nejad Parisie, Mehdi The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Islami, Roya A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran) [Volume 3, Issue 3, 2016, Pages 149-180]
  • Izadi, Hamid The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]

J

  • Jafarzadeh Kenari, Mehdi Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands [Volume 2, Issue 1, 2015, Pages 39-66]
  • Jahedi, Pedram Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]
  • Jahromi, Farzaneh Identifying Antecedents of Original Branded Production Policy [Volume 4, Issue 4, 2018, Pages 59-78]

K

  • Kafcheh, Parviz The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation [Volume 4, Issue 1, 2017, Pages 135-172]
  • Kalati, Seyedeh Roya The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Kamalzade takhti, Hessamadin Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Karbalaai, Mahsa designing a weighted model of pricing indicators of brand value in automotive industry [Volume 11, Issue 2, 2024, Pages 231-268]
  • Karimi Alavijeh, Mohammad Reza The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media [Volume 3, Issue 3, 2016, Pages 181-214]
  • Karimi Alavijeh, Mohammad Reza The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Karimi Alavijeh, Mohammad Reza Designing a Multi-level Model of Employer Branding in Trade Banking System [Volume 9, Issue 4, 2023, Pages 13-64]
  • Kashipazan Javan, Atefeh An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Kazemi, Ali Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran) [Volume 4, Issue 2, 2018, Pages 173-200]
  • Kazemi, Ali The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
  • Kazemi, Ali The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
  • Kazeminia, Azadeh Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Keimasi, Masoud Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Keimasi, Masoud Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Keimasi, Masoud Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review [Volume 9, Issue 2, 2022, Pages 138-115]
  • Keimasi, Masoud Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender [Volume 8, Issue 2, 2021, Pages 150-190]
  • Keshavarzi, Niloofar Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2019, Pages 183-216]
  • Khabir, Tayyibeh Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity [Volume 3, Issue 3, 2016, Pages 79-118]
  • Khademi-Gerashi, Mehdi Trust-building in PLB and Retailers personality [Volume 11, Issue 1, 2024, Pages 175-214]
  • Khadivar, Ameneh Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • Khadivar, Khadivar The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Khadivian, Alireza Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Khalil Nezhad, Shahram The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
  • Khalilzadeh Talatapeh, Masumeh Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Khanahmadloo, Reza Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2019, Pages 7-40]
  • Kheiri, Bahram The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2024, Pages 241-276]
  • Khodadad Hosseini, Seyed Hamid The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Khodadad Hosseini, Seyyed Hamid Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Khodadadi, Masumeh Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Khodakarami, Amirhossein Investigating the effect of Brand gender on purchase intention in Instagram (Novincharm Case Study) [Volume 11, Issue 4, 2025]
  • Khodayari, behnaz Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
  • Khoddami, Soheila The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Khoddami, Soheila Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Khoddami, Soheila Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Khoddami, Soheila Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
  • Khonsiavash, Mohsen The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Khorasani Toraghi, Hamed Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Khorasani Toroghi, Hamed Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2019, Pages 183-216]
  • Khorsandi Fard, Majid Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Khorshidi, GholamHossain Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method [Volume 11, Issue 3, 2024, Pages 13-64]
  • Khoshnevis, Mozhde Using ZMET technique for exploring current and ideal brand image [Volume 4, Issue 3, 2018, Pages 29-48]
  • Khoshtinat, Behnaz The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Khounsiavash, Mohsen Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
  • Kohyari-Haghighat, Amin Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]
  • Konjkav Monfared, Amirreza Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Kordnaeij, Asadollah An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
  • Kordnaeij, Asadollah The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Kordnaeij, Asadollah a Model of Branding in Holding [Volume 11, Issue 4, 2025]
  • Kordnaije, Asadollah The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]

L

  • Lari, Mahnaz Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
  • Lari, Mahnaz Pattern of factors affecting customer resistance in industrial markets [Volume 10, Issue 2, 2023, Pages 13-46]

M

  • Mah Avar Pour, Fahimeh Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Mahdinasab, Samira Corporate Branding Model in the Mobile Operator Industry (As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
  • Mahmoudi Maymand, mohammad Designing Charismatic Brand Model In The Leather Industry [Volume 11, Issue 3, 2024, Pages 229-276]
  • Makkian, Somaye-Sadat Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test [Volume 1, Issue 1, 2014, Pages 157-192]
  • Makkizadeh, Vahid Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
  • Maleki, Reza Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Maleki, Shekoofeh Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Maleki MinBashRazgah, Morteza A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2017, Pages 107-134]
  • Maleki MinBashRazgah, Morteza MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand) [Volume 10, Issue 2, 2023, Pages 131-176]
  • Maleki MinBashRazgah, Morteza Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Maneshdavi, Elahe Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]
  • Manouchehri, Jasem Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Manouchehri, Masoumeh Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic [Volume 10, Issue 1, 2023, Pages 173-212]
  • Mansourian, Yazdan The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Mansouri Moayad, Fereshteh The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
  • Mansouri Moayyed, Fereshteh Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2024, Pages 67-124]
  • Mazidi, Alireza Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Mazloomi, Nader Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Mehrara, Asadollah Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Mirahamad, Amirshahi Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2021, Pages 15-54]
  • Mirsoleimani, Azam Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province) [Volume 8, Issue 2, 2021, Pages 16-49]
  • MirzaeianKhamseh, Payvand The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2024, Pages 13-66]
  • Mobaraki, Moslem The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • Moeini, Hossein Developing a Framework for Brand Citizenship Behavior [Volume 8, Issue 1, 2021, Pages 57-108]
  • Moghaddasi, Alireza The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Mohammad Hosseini, Zahra Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability [Volume 9, Issue 1, 2022, Pages 13-54]
  • Mohammadi, Mahdi Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Mohammadian, Mahmoud Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Mohammadian, Mahmoud Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
  • Mohammadifar, Yosof A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Mohammadi Kushki, Ahmad The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users) [Volume 8, Issue 4, 2022, Pages 169-206]
  • Mohammadi nasab, Mahdi National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry [Volume 9, Issue 1, 2022, Pages 139-186]
  • Mohammadi nasab, Mahdi Mapping Iranian consumers' mental map of China's country-of-origin brand [Volume 10, Issue 3, 2023, Pages 133-174]
  • Mohammad shafiee, Majid The impact of organizational agility and corporate social responsibility on brand image [Volume 4, Issue 1, 2017, Pages 41-78]
  • Mohammad shafiee, Majid The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Mohammadshafiee, Majid The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Mohammad Shafiee, Majid A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Mohammad Shafiee, Majid The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
  • Mohammad Shafiee, Majid Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 44-15]
  • Mohammad Shafiee, Majid The impact of destination brand awareness and experience on destination brand identification [Volume 8, Issue 4, 2022, Pages 103-106]
  • Mohammad Shafiee, Majid Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company [Volume 11, Issue 3, 2024, Pages 65-110]
  • Mohammadzadeh, Zahra The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand) [Volume 10, Issue 3, 2023, Pages 175-220]
  • Molaei Yeganeh, Elahe Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Moosavi Rashedi, Seyed Habib Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis) [Volume 8, Issue 4, 2022, Pages 207-250]
  • Moradi, Ali The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]
  • Moradzadeh, Abdolbaset The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • Mosavi, Seyed Mohsen FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Mosayebi, Alireza Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Moshabaki, Asghar Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • Moshabaki, Asghar Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
  • Moshabaki, Asghar a Model of Branding in Holding [Volume 11, Issue 4, 2025]
  • MOSHKDANIAN, FATEME Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
  • Mousavi, Nasim Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
  • Mousavi, Seyed Najmedin Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City) [Volume 3, Issue 2, 2016, Pages 89-106]
  • Mousavi, seyed Najmmedin Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
  • Mousavi, seyed Najmmedin key success factors in Reviving Graveyard Brands [Volume 9, Issue 4, 2023, Pages 111-142]
  • Mousavi Zadeh, Seyedeh Maryam Designing the emergence pattern of electronic revenge in online stores with the TISM method [Volume 11, Issue 2, 2024, Pages 191-230]
  • Movahed, Sayed Mohammad Reza Identifying and Prioritizing Effective Factors on Personal Branding of Commercial Company Managers in Social Networks [Volume 10, Issue 1, 2023, Pages 213-258]

N

  • Naami, abdollah Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Nabizadeh, Tahereh The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry [Volume 4, Issue 4, 2018, Pages 113-146]
  • Nagdi, Sajad Pathology of revival of old brands with grounded theory approach [Volume 11, Issue 2, 2024, Pages 115-148]
  • Naghash, Arash Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • Najafi Duraki, Elahe The Role of Employees Brand Love and Affective Commitment in the Relationships between Organizational Trust, Positive Word-of-mouth and Job Turnover Intention [Volume 10, Issue 4, 2024, Pages 193-240]
  • Najafi Siahroudi, Mahdi Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention [Volume 1, Issue 1, 2014, Pages 218-224]
  • Najafi Siahroudi, Mahdi An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Najafi Siahroudi, Mahdi Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention [Volume 3, Issue 3, 2016, Pages 49-78]
  • Najmi, Manoochehr Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Nargesian, Abbas An Inquiry in Farsi Sound Symbolism in Creating Brand Names [Volume 3, Issue 2, 2016, Pages 13-36]
  • Nasehifar, Vahid Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory) [Volume 11, Issue 2, 2024, Pages 13-62]
  • Nasehifar, Vahid Pattern of factors affecting customer resistance in industrial markets [Volume 10, Issue 2, 2023, Pages 13-46]
  • Nasrolahi Vosta, Simin a Model of Branding in Holding [Volume 11, Issue 4, 2025]
  • Nayebzadeh, Shahnaz Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Nazari, Mahsa The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media [Volume 3, Issue 3, 2016, Pages 181-214]
  • Nazari, Mohsen Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran [Volume 1, Issue 2, 2014, Pages 61-84]
  • Nazari, Mohsen Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Nazemi, Asieh Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Nazemi, Mehdi Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Nejat, Soheil The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs [Volume 8, Issue 1, 2021, Pages 15-56]
  • Nemati, Farzaneh Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Nemati Anaraki, David Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Nematizadeh, Sina The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak) [Volume 10, Issue 4, 2024, Pages 241-276]
  • Nikbakht, Amin Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand [Volume 11, Issue 1, 2024, Pages 103-142]
  • Nikfarjam, Mehdi Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach [Volume 3, Issue 4, 2016, Pages 123-156]
  • Nikian, setareh Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group) [Volume 9, Issue 2, 2022, Pages 177-210]
  • Nnejat, Soheil Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Noori, Abolfazele Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Norouzi, Hossein The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Norouzi, Hossein Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2020, Pages 169-209]
  • Norouzi, Hossein The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior [Volume 9, Issue 1, 2022, Pages 86-137]
  • Norouzi, Hossein Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory [Volume 9, Issue 2, 2022, Pages 139-179]
  • Norouzi, Hossein Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand) [Volume 10, Issue 2, 2023, Pages 47-74]
  • Norouzi, Hossein Investigating the effect of Brand gender on purchase intention in Instagram (Novincharm Case Study) [Volume 11, Issue 4, 2025]
  • Norouzi Seyed Hoseini, Rasool The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products) [Volume 9, Issue 4, 2023, Pages 241-287]
  • Nouripour, Amirhossein Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]

O

  • Orak, Farzaneh Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran [Volume 2, Issue 2, 2015, Pages 147-176]
  • Osanlou, Bahare The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market [Volume 2, Issue 2, 2015, Pages 97-124]
  • Osanlou, Bahare Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories [Volume 3, Issue 4, 2016, Pages 13-40]
  • Osanlou, Bahareh The effect of brand anthropomorphism dimensions on customer purchase intention [(Articles in Press)]
  • Ottoofi, Amin Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung) [Volume 1, Issue 1, 2014, Pages 75-99]

P

  • Panahi, Belal Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Parhizgar, Mohammad mahdi Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry [Volume 8, Issue 2, 2021, Pages 192-219]
  • Parishan, Fatemeh Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Parsa, Samaneh Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Pashootanizadeh, Hooman Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Paslari, Payam Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Poodat, Mohammadali Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Poorrezaei, Mojtaba Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Pourdehghan, Adel Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Poursaeed, Mohammad mehdi Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry [Volume 9, Issue 3, 2022, Pages 179-220]
  • Purslemi, Mojtaba Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]

R

  • Rafiei Tabatabaei, Vahideh Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry) [Volume 1, Issue 1, 2014, Pages 45-74]
  • Rahbari Pak, Nahid The Effect of Dimensions of Brand Hate on Consumer Behavior [Volume 10, Issue 1, 2023, Pages 99-144]
  • Rahimi, Mousa A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Rahimian, Ashraf Public Policies Branding; Benefits, Challenges and Solutions [Volume 8, Issue 2, 2021, Pages 52-83]
  • Rahimi clever, hossein The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism [Volume 8, Issue 3, 2022, Pages 230-199]
  • Rahimi clever, Hossein The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Rahimnia, Fariborz The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad) [Volume 3, Issue 1, 2016, Pages 151-172]
  • Rahmatbadi, Yazdan The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence [Volume 2, Issue 2, 2015, Pages 45-68]
  • Rahnamae Rudposhti, Fereydoun Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 84-45]
  • Rahnavard, Reyhaneh Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Ramezani, Sara The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Ranaei Kordshouli, Habibollah Providing a Model for Explaining Customer Revenge [Volume 9, Issue 3, 2022, Pages 105-142]
  • Rangriz, Hassan Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Rangriz, Hassan The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]
  • Ranjbar, Ahad The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
  • Ranjbran, Alireza Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Rasty, Fereshte Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Razmi, Zahra Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Razmi, Zahra Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2021, Pages 157-180]
  • Razmi, Zahra Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
  • Rekab, Masood The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Rezadoust, Mehdi Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior [Volume 3, Issue 4, 2016, Pages 65-94]
  • Rezaei, Faezeh The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Rezaei dolatabadi, Hossein Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach [Volume 8, Issue 3, 2022, Pages 44-15]
  • Rezaei dolatabadi, Hossein Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence [Volume 10, Issue 3, 2023, Pages 13-54]
  • Rezaei Hajiabadi, Javad The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
  • Rezaian Astaneh, Mohaddeseh The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
  • Rofoogarzadeh, Mahdieh Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]
  • Ronaghi, Mohammad Hossein Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Rousta, Ahmad Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Rousta, Ahmad A Model for City Branding in Iran Based on the Grounded Theory [Volume 3, Issue 1, 2016, Pages 41-68]
  • Rousta, Alireza Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]

S

  • Sabbar, ُShaho A model for evaluating the effects of Gamification on Brand engagement [Volume 8, Issue 4, 2022, Pages 53-102]
  • Saberian, Fatemeh Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Saber Samiei, Danial Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach [Volume 8, Issue 1, 2021, Pages 189-232]
  • Sadeghi, Sahra Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran)) [Volume 10, Issue 1, 2023, Pages 145-172]
  • Sadeghian, Mona The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2020, Pages 65-108]
  • Sadeghiani, Farshad Brand Personality Quality; From Vivid Brand Personality to Brand Personality Disorder [Volume 10, Issue 4, 2024, Pages 67-124]
  • Sadeghvaziri, Faraz The Pathology of Branding in Iran’s Higher Education System [Volume 11, Issue 3, 2024, Pages 157-228]
  • Saebnia, Somayeh FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY [Volume 10, Issue 2, 2023, Pages 177-208]
  • Saeedi, Mehdi Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Saeednia, Hamidreza The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty [Volume 3, Issue 2, 2016, Pages 65-88]
  • Saeednia, Hamidreza Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Saeida Ardekani, Saeid Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Safari, Fatemeh The effect of brand anthropomorphism dimensions on customer purchase intention [(Articles in Press)]
  • Sakipour, Azin Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2019, Pages 85-106]
  • Salarzehi, Habibollah The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty [Volume 3, Issue 1, 2016, Pages 97-118]
  • Salavatian, Siavash Identifying Affecting Factors on the Brand Image of the IRIB TV Channels [Volume 3, Issue 1, 2016, Pages 69-96]
  • Saleh Ardestani, Abbas Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory [Volume 3, Issue 3, 2016, Pages 119-148]
  • Salehiyan Fard, Roghayeh Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry) [Volume 3, Issue 1, 2016, Pages 13-40]
  • Salim, shirin Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Salimi, Ghasem Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Salimifard, Khodakaram Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach [Volume 3, Issue 2, 2016, Pages 133-160]
  • Samiei Nasr, Mahmoud An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank) [Volume 2, Issue 1, 2015, Pages 115-134]
  • Sangari, Negin Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Saremi, Narges Service Failure Pattern in Banking Industry of Iran [Volume 8, Issue 4, 2022, Pages 13-52]
  • Sedighi, Hamed Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat [Volume 4, Issue 2, 2018, Pages 11-42]
  • Sedighi Keradeh, Sara Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry) [Volume 9, Issue 2, 2022, Pages 79-114]
  • Seifollahi, Naser The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Setoodeh, Ali A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • Seyyedamiri, Nader Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Shafeai, Reza Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Shafiei, Ali Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401 [Volume 11, Issue 1, 2024, Pages 215-254]
  • Shahabadi, Abolfazl The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Shahabadi, Abolfazl The Effect of Institutional Index of Risk on National Brand in Selected Countries [Volume 8, Issue 3, 2022, Pages 114-85]
  • Shahhoseini, Mohammadali The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo [Volume 2, Issue 2, 2015, Pages 69-96]
  • Shah Hosseini, Mohammad Ali Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers [Volume 2, Issue 1, 2015, Pages 67-92]
  • Shahin, Arash Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Shahtahmasbi, Esmaeil Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Shahtahmasbi, Esmaeil The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company) [Volume 2, Issue 1, 2015, Pages 13-37]
  • Shahtahmasbi, Esmaeil Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community) [Volume 3, Issue 1, 2016, Pages 119-150]
  • Shamsollahi, Sarah Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities [Volume 1, Issue 2, 2014, Pages 85-106]
  • Shariati, Fatemeh Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • Shariat Najade, Ali Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2020, Pages 135-168]
  • Shayesteh, Hossein A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Sheikh Aghaei, Klara Personal Branding Process in the IT Industry [Volume 9, Issue 1, 2022, Pages 187-214]
  • Sheikhepoor, Zanyar The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
  • Shirkhodaei, meisam Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences [Volume 4, Issue 4, 2018, Pages 13-39]
  • Shirkhodaie, Maisam Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors [Volume 1, Issue 1, 2014, Pages 127-156]
  • Shirnezhad Moghanlou, Mostafa The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Shiva, Aida Visual Metaphors in Advertising: Bibliometric Analysis & Visualization [Volume 11, Issue 1, 2024, Pages 13-58]
  • Shokrgozar, Saeb Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement [Volume 1, Issue 2, 2014, Pages 33-60]
  • Siahsarani kojouri, Mohammad Ali A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry [Volume 4, Issue 1, 2017, Pages 107-134]
  • Sijanivandi, Shadie Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Soltani, Morteza An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
  • Soltaninezhad, Nima The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman) [Volume 3, Issue 2, 2016, Pages 107-132]
  • Soltani Tajabadi, Marzieh The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits [Volume 10, Issue 4, 2024, Pages 13-66]
  • Sorourian, Mohammadreza Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]

T

  • Taati, Roza Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Tabaeeian, Reihaneh Alsadat The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Tabataba, Seyed Mohammad Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach [Volume 10, Issue 2, 2023, Pages 75-130]
  • Tabataba'i-Nasab, Zohre Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Tabataba'i-Nasab nasab, Seyed Mohammad Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Tabatabaee Nasab, Seyed Mohammad Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising [Volume 3, Issue 2, 2016, Pages 37-64]
  • Tabatabaee Nasab, Seyed Mohammad Determinants of brand leadership: A scoping review [(Articles in Press)]
  • Tabatabaee Nasab, Seyyed Mohammad Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO) [Volume 1, Issue 1, 2014, Pages 101-125]
  • Taghavifard, Nasim Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Taheri Goodarzi, Hojjat The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation [Volume 10, Issue 2, 2023, Pages 209-248]
  • Taheri mina, Fozieh The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Talebpour, Mahdi Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Talebpour, Mahdi Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Taleghani, Mohammad Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment [Volume 10, Issue 1, 2023, Pages 89-98]
  • Tavakoli, hoda The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Tayebzadeh, Mahdi Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Tohfehe, Tohfehe The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Torabi, Mohammad Amin Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Torabi, Mohammad Amin Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases [Volume 10, Issue 1, 2023, Pages 13-58]
  • Torkamani, Farzad Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
  • Torkestani, Mohammad Saleh Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach [Volume 10, Issue 4, 2024, Pages 125-160]
  • Torkzadeh, Jafar Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]

V

  • Vatanparast, Mahya Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Vazirigohar, Hamidreza Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2025]

Y

  • Yadollahi, Jahangir Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry [Volume 1, Issue 1, 2014, Pages 13-44]
  • Yaghobvand, Bahman Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products) [Volume 11, Issue 4, 2025]
  • Yaghoubipoor, Ali Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank [Volume 8, Issue 1, 2021, Pages 233-272]
  • Yarahmadi, Ali An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Yarahmadi, Leila Designing an antecedent and antecedent model of the crowdsourcing approach of social networks in the field of branding [Volume 11, Issue 3, 2024, Pages 277-308]
  • Yazdani, Hamidreza Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran [Volume 1, Issue 2, 2014, Pages 11-32]
  • Yazdani, Naser The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement [Volume 8, Issue 2, 2021, Pages 86-115]
  • Yazdani, Naser The Effect of Dimensions of Brand Hate on Consumer Behavior [Volume 10, Issue 1, 2023, Pages 99-144]
  • Yazdani, Naser Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand [(Articles in Press)]
  • Yazdanshenas, Mehdi A Model of Antecedents and Consequences of Employee-based Brand Equity [Volume 9, Issue 3, 2022, Pages 59-104]
  • Yazdi Joshaghani, Mostafa Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings [Volume 9, Issue 4, 2023, Pages 66-110]
  • Yousefi, Ali The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory [Volume 8, Issue 2, 2021, Pages 118-148]

Z

  • Zahedi, Fatemeh The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
  • Zandi Nasab, Mostafa Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran [Volume 11, Issue 4, 2025]
  • Zangian, Somayeh Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity [Volume 2, Issue 2, 2015, Pages 13-44]
  • Zarei, Azim Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]
  • Zarei, Azim Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context [Volume 11, Issue 2, 2024, Pages 149-190]
  • Zarei, Ghasem Identifying and Prioritizing Effective Factors on Personal Branding of Commercial Company Managers in Social Networks [Volume 10, Issue 1, 2023, Pages 213-258]
  • Zarei, Ghasem Presenting the branding model of technological products in knowledge-based companies [Volume 10, Issue 3, 2023, Pages 91-132]
  • Zarepour Nasirabadi, Ebrahim Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry [Volume 11, Issue 2, 2024, Pages 63-114]
  • Zargaran Khouzani, Fatemeh Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Zarrinfard, Narges The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Zeynvand Lorestani, Hanzaleh An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company) [Volume 2, Issue 1, 2015, Pages 93-114]
  • Zibarzani, Masoumeh The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran) [Volume 8, Issue 3, 2022, Pages 146-115]