نویسندگان
1 دانشیار، دانشگاه تهران، دانشکده مدیریت
2 کارشناسی ارشد مدیریت بازرگانی، دانشگاه تهران، دانشکده مدیریت
3 دانشجوی دکتری مدیریت، دانشگاه فردوسی مشهد، نویسنده مسئول
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Counterfeiting is one of the oldest crimes in the history and today it is known as a big economical, social, and political problem all over the world. This paper identifies the factors that drive consumers to purchase counterfeit luxury brands. After reviewing the literature, we found six main factors that influence consumers’ attitude to purchase counterfeit luxury brands. This study was done in Tehran and Multistage sampling method and Confirmatory factor analysis was used to analyze the data. The results of the study show that the implications of price-quality, ethical issues, product-related characteristics, and personal characteristics influence on consumers’ attitudes to purchase counterfeited luxury brands. Also findings showed that when consumers feel it is ethical to buy counterfeit products, they buy counterfeit goods easier.
کلیدواژهها [English]
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