Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran

Volume 1, Issue 2, July 2014, Pages 11-32

10.22051/bmr.2015.1221

Mirahamad Amirshahi; Hamidreza Yazdani; Mahmoud Mohammadian; Nasim Taghavifard


Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory

Volume 3, Issue 3, October 2016, Pages 11-48

10.22051/bmr.2017.16181.1334

Mohammadreza Hamidizadeh; Alireza Ghadiri; Manizheh Gharecheh; Kaveh Bazargan


A personal branding model for business coaches based on the grounded theory

Volume 4, Issue 3, October 2018, Pages 11-28

10.22051/bmr.2018.18057.1427

Mohammad Azizi; Sahar Bahadorifar; Amir Ekhlasi


Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry

Volume 1, Issue 1, April 2014, Pages 13-44

10.22051/bmr.2014.1220

Seyyed Hamid Khodadad Hosseini; Amir Mohammad Golabi; Jahangir Yadollahi


An Inquiry in Farsi Sound Symbolism in Creating Brand Names

Volume 3, Issue 2, August 2016, Pages 13-36

10.22051/bmr.2017.7507.1018

Hashem Aghazade; Abbas Nargesian; Mehdi Ebrahimzadeh


Service Failure Pattern in Banking Industry of Iran

Volume 8, Issue 4, March 2022, Pages 13-52

10.22051/bmr.2020.30915.1978

Narges Saremi; Mirahmad Amirshahi; Masoud Keimasi; kambiz Heidarzadeh


Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory)

Volume 11, Issue 2, August 2024, Pages 13-62

10.22051/bmr.2021.36775.2180

Masumeh Khalilzadeh Talatapeh; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Ali Asghari Sarem


Designing a Multi-level Model of Employer Branding in Trade Banking System

Volume 9, Issue 4, February 2023, Pages 13-64

10.22051/bmr.2022.40520.2349

saied sehhat; Hamed Dehghanan; Mohammad Reza Karimi Alavijeh; Kazem Hashemi


The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits

Volume 10, Issue 4, May 2024, Pages 13-66

10.22051/bmr.2023.40987.2366

Manijeh Haghighinasab; Payvand MirzaeianKhamseh; Marzieh Soltani Tajabadi