Volume & Issue: Articles in Press

Research Paper

The effect of brand anthropomorphism dimensions on customer purchase intention

Articles in Press, Accepted Manuscript, Available Online from 26 April 2023

10.22051/bmr.2023.40336.2340

khoddami khoddami; Bahareh Osanlou; Fatemeh Safari


Determinants of brand leadership: A scoping review

Articles in Press, Accepted Manuscript, Available Online from 23 December 2024

10.22051/bmr.2024.47791.2602

Elham khodadadi; Seyed Mohammad Tabatabaee Nasab; Amirreza Konjkav Monfared