Keywords = Brand image
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand

Volume 5, Issue 4, March 2019, Pages 107-140

10.22051/bmr.2020.22856.1611

Majid Esmaeilpour; Hamid Izadi; Salimeh Afrakhteh; Fatemeh Zahedi


Using ZMET technique for exploring current and ideal brand image

Volume 4, Issue 3, October 2018, Pages 29-48

10.22051/bmr.2018.21880.1563

Masoud Keimasi; Mozhde Khoshnevis


Identifying Affecting Factors on the Brand Image of the IRIB TV Channels

Volume 3, Issue 1, April 2016, Pages 69-96

10.22051/bmr.2017.8433.1060

Siavash Salavatian; David Nemati Anaraki; Mohammad Arjang