Keywords = brand love
The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior

Volume 9, Issue 1, May 2022, Pages 86-137

10.22051/bmr.2022.36471.2162

Soheila khoddami; Hossein Norouzi; Fatemeh aghamolaei


Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach

Volume 8, Issue 3, January 2022, Pages 44-15

10.22051/bmr.2021.35199.2116

Mohammad noorani kootenaee; Hossein Rezaei dolatabadi; Majid Mohammad Shafiee


Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers

Volume 2, Issue 1, October 2015, Pages 67-92

10.22051/bmr.2015.2287

Hashem Aghazadeh; Mohammad Ali Shah Hosseini; Fatemeh Parishan


Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran

Volume 1, Issue 2, July 2014, Pages 11-32

10.22051/bmr.2015.1221

Mirahamad Amirshahi; Hamidreza Yazdani; Mahmoud Mohammadian; Nasim Taghavifard