Keywords = brand
Determinants of brand leadership: A scoping review

Articles in Press, Accepted Manuscript, Available Online from 23 December 2024

10.22051/bmr.2024.47791.2602

Elham khodadadi; Seyed Mohammad Tabatabaee Nasab; Amirreza Konjkav Monfared


Developing a Framework for Brand Citizenship Behavior

Volume 8, Issue 1, April 2021, Pages 57-108

10.22051/bmr.2021.35868.2140

Mohammad Ghaffari; Hossein Moeini; Abolfazl Goodarzi; mahdi farmani


Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach

Volume 8, Issue 1, April 2021, Pages 189-232

10.22051/bmr.2021.34633.2125

Mahdi Fadaei Eshkiki; Mahdi Homayounfar; Danial Saber Samiei; Fatemeh Balgouri


Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank

Volume 8, Issue 1, April 2021, Pages 233-272

10.22051/bmr.2021.35496.2127

Ehsan Dorostkar; Ali Yaghoubipoor; Mohammad montazeri


Designing a Conceptual Model of Brand Coolness

Volume 7, Issue 2, June 2020, Pages 119-150

10.22051/bmr.2021.33661.2064

Mohammad Bashokouh; Akram Ahmadi


The Role of Archetypes in Brand Recognition

Volume 6, Issue 1, March 2019, Pages 241-272

10.22051/bmr.2020.30540.1965

Fozieh Taheri mina; Tohfehe Tohfehe; meisam latifi; Hossein Hossein Hajibabaei


Analyzing the concept of “brand portfolio strategy”: a systematic review

Volume 5, Issue 2, September 2018, Pages 149-180

10.22051/bmr.2019.28557.1867

Shahriar Azizi; manizhe ghareche; Mahmood Hosseini; Farzad Torkamani


Developing a Conceptual Framework for Brand Repositioning

Volume 5, Issue 1, June 2018, Pages 35-78

10.22051/bmr.2018.20646.1522

alireza naalchi; Seyed Mohammad Tabataba'i-Nasab nasab; Zohre Tabataba'i-Nasab; Shahnaz Nayebzadeh


Thematic Analysis Method Application in Recognizing Brand Agility

Volume 4, Issue 4, May 2018, Pages 79-112

10.22051/bmr.2019.17201.1386

azimollah zarei; davood feiz; maryam akbarzadeh pasha


An Inquiry in Farsi Sound Symbolism in Creating Brand Names

Volume 3, Issue 2, August 2016, Pages 13-36

10.22051/bmr.2017.7507.1018

Hashem Aghazade; Abbas Nargesian; Mehdi Ebrahimzadeh


Identifying Affecting Factors on the Brand Image of the IRIB TV Channels

Volume 3, Issue 1, April 2016, Pages 69-96

10.22051/bmr.2017.8433.1060

Siavash Salavatian; David Nemati Anaraki; Mohammad Arjang