Quarterly Journal of Brand Management - Articles List

Keywords = brand gender

The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior

Volume 9, Issue 1, May 2022, Pages 86-137

10.22051/bmr.2022.36471.2162

Soheila khoddami; Hossein Norouzi; Fatemeh aghamolaei

Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love

Volume 7, Issue 1, April 2020, Pages 169-211

10.22051/bmr.2020.33533.2059

Mohammad Amin Torabi; Orkideh Hamedi; ayatollah momayez; Elahe Molaei Yeganeh

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)