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Keywords = marketing
Number of Articles: 5
Presenting a model for promoting creativity theories in marketing and artificial intelligence using metacombination method

Volume 11, Issue 3, December 2024, Pages 13-64

10.22051/bmr.2024.45746.2528

Mohammad Dadashi; GholamHossain Khorshidi; faeghe farhadi

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  • PDF 2.03 M

Designing a Process Model for the Success of Brands at Macro and Enterprise Levels (Case Study: Kermanshah Province)

Volume 11, Issue 3, December 2024, Pages 111-156

10.22051/bmr.2024.46226.2549

Saba Amiri

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  • PDF 2.36 M

FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY

Volume 10, Issue 2, August 2023, Pages 177-208

10.22051/bmr.2023.41739.2392

Behrooz Eskandarpoor; reza rasouli; Seyed Mohsen Mosavi; Somayeh Saebnia

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  • PDF 2.06 M

The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation

Volume 4, Issue 1, June 2017, Pages 135-172

10.22051/bmr.2018.17212.1385

azadeh ommati; Arman Ahmadizad; Parviz Kafcheh

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  • PDF 9.58 M

Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach

Volume 3, Issue 2, August 2016, Pages 133-160

10.22051/bmr.2017.6356.

Khodakaram Salimifard; Adel Pourdehghan

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  • PDF 711.02 K

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