Keywords = brand equity
The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits

Volume 10, Issue 4, May 2024, Pages 13-66

10.22051/bmr.2023.40987.2366

Manijeh Haghighinasab; Payvand MirzaeianKhamseh; Marzieh Soltani Tajabadi


The impact of applying Gamification on brand equity of emerging sport brands

Volume 10, Issue 4, May 2024, Pages 161-192

10.22051/bmr.2024.42892.2431

Hossein Faridniya; ali saberi; mohamad hoseine ghorbani


Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory

Volume 3, Issue 3, October 2016, Pages 11-48

10.22051/bmr.2017.16181.1334

Mohammadreza Hamidizadeh; Alireza Ghadiri; Manizheh Gharecheh; Kaveh Bazargan


Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity

Volume 3, Issue 3, October 2016, Pages 79-118

10.22051/bmr.2017.6551.1000

Abdul Hadi Darzyan Azizi; Ali Hussein Hosseinzade; Tayyibeh Khabir