Quarterly Journal of Brand Management - Articles List

Author = Mohammadzadeh, Zahra

The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand)

Volume 10, Issue 3, November 2023, Pages 175-220

10.22051/bmr.2023.40280.2345

Ali Alirezaei bejestani; omid Behboodi; Zahra Mohammadzadeh

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Volume 11 (2024)

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