Quarterly Journal of Brand Management - Articles List

Author = Sorourian, Mohammadreza

Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry

Volume 11, Issue 2, August 2024, Pages 63-114

10.22051/bmr.2024.44838.2503

Ebrahim Zarepour Nasirabadi; Mohammadreza Sorourian; Mahdieh Rofoogarzadeh

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)