Quarterly Journal of Brand Management - Articles List

Author = Taheri Goodarzi, Hojjat

The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation

Volume 10, Issue 2, August 2023, Pages 209-248

10.22051/bmr.2021.36135.2154

seyed mehdi mousavi motlagh; Hojjat Taheri Goodarzi

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