Quarterly Journal of Brand Management - Articles List

Author = Nagdi, Sajad

Pathology of revival of old brands with grounded theory approach

Volume 11, Issue 2, August 2024, Pages 115-148

10.22051/bmr.2024.44439.2490

احقاقی Ehghaghi; Sajad Nagdi; Alireza Fazlzadeh; vahid ahmadian

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