Author = Soltani Tajabadi, Marzieh
Number of Articles: 1
The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits

Volume 10, Issue 4, May 2024, Pages 13-66

10.22051/bmr.2023.40987.2366

Manijeh Haghighinasab; Payvand MirzaeianKhamseh; Marzieh Soltani Tajabadi

Quarterly Journal of Brand Management

Journal Archive