Quarterly Journal of Brand Management - Articles List

Author = Alipour, Sima

Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach

Volume 9, Issue 2, July 2022, Pages 13-42

10.22051/bmr.2022.39386.2305

davood feiz; Sima Alipour; maryam asgharinajib

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