Quarterly Journal of Brand Management - Articles List

Author = Nemati, Farzaneh

Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22051/bmr.2024.48072.2610

Farzaneh Nemati; Naser Yazdani

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