Author = Zarrinfard, Narges
Number of Articles: 1
The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences

Volume 7, Issue 3, October 2020, Pages 15-51

10.22051/bmr.2021.32704.2032

Mohammad Reza Karimi Alavijeh; Narges Zarrinfard

Quarterly Journal of Brand Management

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