Quarterly Journal of Brand Management - Articles List

Author = Eskandari, Nafiseh

National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry

Volume 9, Issue 1, May 2022, Pages 139-186

10.22051/bmr.2022.38368.2272

Nafiseh Eskandari; Mahdi Mohammadi nasab

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