Quarterly Journal of Brand Management - Articles List

Author = Naghash, Arash

Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence

Volume 10, Issue 3, November 2023, Pages 13-54

10.22051/bmr.2023.38290.2262

Hossein Rezaei dolatabadi; Arash Naghash

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Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

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Volume 6 (2019)

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Volume 1 (2014)