Quarterly Journal of Brand Management - Articles List

Author = jalali, Seyed sajjad

Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand)

Volume 10, Issue 2, August 2023, Pages 47-74

10.22051/bmr.2022.37197.2243

Hossein Norouzi; Soheila Khoddami; Seyed sajjad jalali

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