Quarterly Journal of Brand Management - Articles List

Author = Habibi Pour, Nazanin

A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values

Volume 9, Issue 4, February 2023, Pages 185-240

10.22051/bmr.2021.37474.2212

Nazanin Habibi Pour; zohreh mousavi kashi

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